Social Media Executive

Upscale Sdn Bhd; Kuala Lumpur; On-site; MYR 35,000 - 50,000; Full time

Job summary

A dynamic marketing firm in Kuala Lumpur is seeking a Social Media Specialist to develop and execute exciting content across various platforms, manage daily operations, and analyze performance metrics. The ideal candidate holds a Bachelor's degree in Marketing or Communications, has strong social media skills, and is adaptable to fast-paced trends. Fresh graduates are encouraged to apply. This role offers a unique opportunity to shape marketing strategies and engage with a diverse audience.

Qualifications

• Strong understanding of major social platforms like Facebook and Instagram.
• Excellent writing skills with an ability to create engaging content.
• Detail-oriented and creative in a fast-paced environment.

Responsibilities

• Develop and execute content for social media platforms.
• Manage daily social media operations and community engagement.
• Analyze social media performance and provide insights.

Skills

Social media management

Content creation

Communication skills

Analytical skills

Adaptability

Education

Bachelor's degree in Marketing or Communications

Tools

Canva

HubSpot

Job description

Job Description

• Develop, plan, and execute engaging content tailored for each social media platform (Facebook, Instagram, TikTok, LinkedIn, etc.).
• Manage day-to-day social media operations including posting, scheduling, community engagement, and responding to inquiries.
• Monitor, analyze, and report on social media performance metrics; provide insights and recommendations for improvement.
• Stay updated on the latest social media trends, tools, and best practices to keep content relevant and competitive.
• Liaise with stakeholders from different functions and across borders to support their marketing initiatives through social media strategies and campaigns.
• Assist in running paid advertising campaigns on social platforms, from targeting and ad creation to performance tracking and reporting.

Qualifications

• Bachelors degree in Marketing, Communications, or a related field OR relevant work experience in social media.
• Strong understanding and hands-on experience with major social platforms (Facebook, Instagram, TikTok, LinkedIn).
• Excellent writing and communication skills; able to create engaging, audience-focused content.
• Detail-oriented, creative, and adaptable to fast-paced trends.
• Fresh graduate is welcomed!

Added advantage

• Experience in Canva or other design tools.
• Familiarity with social media analytics tools and/or HubSpot.
• Immediate joiner/1 month notice period
• Preferably Chinese Female