Social Media & CRM Specialist

ASUS; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading technology brand in Kuala Lumpur is seeking a Digital Marketing Specialist to manage CRM and social media strategies. The ideal candidate should have at least 3 years of experience in CRM and Social Media campaigns, a degree in Marketing or a related field, and a strong interest in IT and gadgets. This role involves overseeing content marketing, digital campaigns, and analytics to enhance customer engagement.

Qualifications

• Minimum 3 years of experience in CRM and Social Media.
• Strong interest in IT, gadgets, hardware, and desktop solutions.
• Good command of English and Bahasa Malaysia; Chinese is a plus.

Responsibilities

• Lead CRM and social media strategy implementation.
• Manage content across various digital channels.
• Monitor and report on campaign KPIs.

Skills

CRM Campaign Management

Social Media Strategy

Content Marketing

Email Marketing

SEO

Analytics

Loyalty Program Management

Education

Degree/Diploma in Marketing or related field

Job description

Responsibilities

• Report to Digital Marketing Manager to lead and manage all assigned CRM and social media in-house
• Build, plan and implement overall CRM and Social Media strategy and manage the proposed strategy from end-to-end, including ROI and KPI measurements
• Manage CRM and social media related campaigns including but not limited to:
• Content Marketing – across multiple digital/social media channels in multiple languages (English & BM) to drive campaign/product awareness, engagement and conversion. Create and optimize blog content, ensuring alignment with SEO best practices and brand objectives.
• Social media channels management (Facebook, Instagram, TikTok, YouTube, LinkedIn, XHS, etc) – content creation, strategy and query responding across all social media channels and owned platforms.
• Digital Campaigns – Plan, execute, and monitor Go-To-Market (GTM) and Country Marketing Fund (CMF) strategies, including Influencer (KOL) Marketing and Affiliate programs
• CRM & Email Marketing – Design and implement email marketing campaigns, customer segmentation, and database management. Leverage data to create personalized marketing initiatives and improve customer retention.
• SEO - Plan, develop and implement SEO strategy. Monitor and provide report based on the tools available
• Loyalty Program Management – Lead the ROG Loyalty Program, ensuring seamless customer experiences and program growth.
• Reporting & Analytics – Monitor and analyze social media, CRM, and campaign KPIs, delivering regular reports with insights and recommendations for improvement.
• Collaboration – Work effectively with internal teams, management, and external vendors (e.g., agency partners).
• Other Tasks – Execute activities based on quarterly marketing plans, budget control, and any additional assignments from management.

Qualifications

• Must possess a Degree/Diploma in Marketing / Public Relations / Mass Communications / Business / Advertising or a recognized college education in a related discipline
• At least three (3) years of working experience in the CRM and Social Media field, mandatory to have hands-on experience in CRM, Social Media campaign setup and KOL management.
• Must possess strong interest in IT, gadgets, hardware, components and/or desktop solutions.
• Good command of English and Bahasa Malaysia, both spoken and written. Able to communicate in Chinese would be an added advantage.
• Display a proactive, positive and agile attitude, friendly personality, ability to interact with various groups/levels of people, willing to learn for self-improvement and possess keen attention to details.