Social Media Content Executive

MUMTAZ GENERATION INTERNATIONAL SDN. BHD.; Ayer Keroh; On-site; MYR 24,000 - 36,000; Full time

Job summary

A dynamic education-focused company in Malaysia seeks a creative Social Media Content Executive to enhance brand presence through engaging storytelling and impactful digital content across platforms. The ideal candidate will have a background in digital marketing with strong writing skills in English and Bahasa Malaysia. Opportunities for performance bonuses and career growth are available.

Benefits

Performance Bonus & Career Growth

Wellness Benefit – Sponsored Family Vacation

Training in Content Strategy & AI Tools

Friendly team culture

EPF & SOCSO contributions

Qualifications

• Minimum 2 years’ experience in social media, digital marketing, or content creation.
• Strong understanding of social media algorithms and audience engagement.
• Excellent writing, communication, and storytelling skills in English & Bahasa Malaysia.

Responsibilities

• Plan, create, and manage engaging content for various social media platforms.
• Develop creative campaigns to promote education programs and events.
• Monitor engagement metrics and optimize performance for better reach.

Skills

Social media management

Content creation

Digital marketing

Storytelling

Creativity

Education

Diploma or Bachelor’s Degree in Mass Communication, Marketing, Multimedia, or Creative Arts

Tools

Canva

CapCut

AI content tools

Job description

Mumtaz Generation International is passionate about uplifting the standard of early education in the region. We integrate education, technology, and lifestyle to shape future-ready children and families.

Now, we’re looking for a creative, tech-savvy storyteller to join our team and bring our mission to life through powerful social media content.

Job Purpose

The Social Media Content Executive is responsible for developing engaging digital content, managing social media channels, and growing brand presence across platforms. You’ll work closely with education teams to produce campaigns that inspire parents, educators, and communities.

Key Responsibilities

Content Creation & Management

• Plan, create, and manage photo, video, and written content for Facebook, Instagram, TikTok, and YouTube.
• Develop creative campaigns to promote education programs, events, and success stories.
• Write impactful captions, scripts, and copy that connect emotionally with parents and audiences.
• Manage posting schedules and maintain a consistent brand voice.

Brand Growth & Strategy

• Monitor engagement metrics and optimize performance based on insights.
• Collaborate with educators for content ideas.
• Stay updated on social trends, viral formats, and AI-powered creative tools.
• Support marketing initiatives such as roadshows, webinars, and school events through digital storytelling.

Qualifications & Requirements

• Diploma or Bachelor’s Degree in Mass Communication, Marketing, Multimedia, or Creative Arts.
• Minimum 2 years’ experience in social media, digital marketing, or content creation.
• Skilled in Canva, CapCut, and AI content tools (e.g. ChatGPT, Midjourney, or similar).
• Strong understanding of social media algorithms and audience engagement.
• Excellent writing, communication, and storytelling skills in English & Bahasa Malaysia.
• Creative mindset with attention to detail and visual aesthetics.

Benefits & Perks

• Performance Bonus & Career Growth
• Wellness Benefit – Sponsored Family Vacation
• Training in Content Strategy & AI Tools
• Friendly, creative, and growth-driven team culture
• EPF & SOCSO contributions

Career Growth Path

• Senior Content Executive
• Creative Lead
• Marketing Manager
• Brand Communication Director