SME Community Banking Growth Manager

HLB; Kuching; On-site; MYR 60,000 - 100,000; Full time

Job summary

Hong Leong Bank is seeking a Community Business Manager to grow the SME segment by expanding ETB services and introducing NTB customers through branch-based activities. You will work with branch and area managers to deepen SME penetration, manage product offerings, and drive profitability while ensuring compliance with FSA, KYC, and AMLA.

You will coordinate with HQ to receive SME loan opportunities, support after-sales setup of Hong Leong Connect/ConnectBiz, and help customers transition to

Qualifications

• Min 3 years in sales experience.
• Minimum 2 years of experience in SME lending (products, evaluation of business viability, basic understanding of company balance sheet and P&L) or min 3 years in sales experience.

Responsibilities

• Grow the Existing to Bank (ETB) SME base of retail community businesses (Sole Prop, Partnerships, or Sdn Bhds with AST below RM10m) to grow product holdings and profitability.
• Approximately 300-500 customers per Community Business Manager (CBM).
• Bring in New to Bank (NTB) customers to the branch via community business visitations, roadshows, or other branched based sales activities.
• Leads provided by HQ will be a source of acquiring NTB SME customers.
• The acquisition of NTB customers or profitability growth of ETB customers can be through a variety of products offered.
• Merchant services, Deposit accounts, secured loans (HP, Mortgage, OD on FD), and unsecured products (Credit cards, Business Cash Loans), BANCA, investments.
• Growing ETB CASA balances will be one of the key focus of CBM, requiring the person to be capable of providing after sales support of helping set-up the digital platform for the customers (Hong Leong Connect or ConnectBiz) to perform online payment and payroll, which will ease the business transition into the Hong Leong online platform
• The CBM must understand SME lending requirement to acquire, evaluate and to submit loan applications for the SME segment
• The CBM must work very closely with the Branch Managers and Area Manager to further develop the segment penetration and profitability growth
• Comply to statutory requirement and sales compliance in relation to FSA, KYC, AMLA and all relevant
• Internal policies & procedures and sales compliance
• CBM will continue to be the SME content expert for the branch and be the conduit between HQ and the rest of the sales force.
• The CBM will partner the branch manager to collectively grow the SME competency for the SME sales.

Skills

Sales experience

SME lending knowledge

Job description

Hong Leong Bank is seeking a Community Business Manager to grow the SME segment by expanding ETB services and introducing NTB customers through branch-based activities. You will work with branch and area managers to deepen SME penetration, manage product offerings, and drive profitability while ensuring compliance with FSA, KYC, and AMLA.

You will coordinate with HQ to receive SME loan opportunities, support after-sales setup of Hong Leong Connect/ConnectBiz, and help customers transition to