SEO Manager [Agency]

Randstad; Kuala Lumpur; On-site; MYR 80,000 - 110,000; Full time

Job summary

A leading Digital Marketing Agency in Kuala Lumpur seeks an experienced SEO Manager to spearhead their Search Engine Optimization department. You will develop and execute sophisticated SEO strategies while leading a team of specialists. Responsibilities include designing comprehensive strategies, monitoring performance, conducting audits, and providing actionable insights for clients. Ideal candidates will have deep expertise in SEO, proficiency with industry-standard tools, and strong analytical skills. This role offers competitive benefits in a dynamic environment.

Qualifications

• Proven experience as a Senior SEO Specialist, Strategist, or Team Lead.
• Demonstrated ability to lead and manage a small team (3-5 individuals).
• Deep expertise in developing and executing full-funnel SEO strategies.
• Expert-level proficiency with industry-standard SEO tools.

Responsibilities

• Design and implement end-to-end SEO strategies for clients.
• Lead and mentor a team of up to four specialists and writers.
• Recommend site architecture improvements and long-term optimization roadmaps.
• Analyze performance metrics using GSC, GA4, Ahrefs, SERanking, and Screaming Frog.

Skills

Full-Spectrum SEO Strategy

Technical SEO Mastery

Content Strategy & Oversight

Advanced Tool Proficiency

P.R. & Linking Strategies

Education

Bachelor Degree

Tools

Google Search Console

GA4

Ahrefs

SEMrush

Screaming Frog

Job description

Join a leading Digital Marketing Agency specializing in comprehensive digital and communication services.

About the Role

Seeking a SEO Manager to spearhead the Search Engine Optimization department. This critical role involves developing and executing sophisticated SEO strategies, leading and mentoring a team of specialists and writers, and serving as the primary consultant for the clients. You'll be responsible for driving significant ranking and traffic improvements across a portfolio of client websites.

Key Responsibilities

• Design and implement end-to-end SEO strategies for clients, covering technical, on-page, off-page, and content optimization.
• Perform thorough keyword research, competitive analysis, and map search intent to guide strategy.
• Set quarterly OGSMs (Objectives, Goals, Strategies, Measures) to track and drive client success.
• Recommend site architecture improvements, content frameworks, and long-term optimization roadmaps.
• Lead and mentor a team of up to four, including SEO strategists, junior analysts, and content writers.
• Allocate tasks, manage project timelines, enforce SOPs, and ensure high-quality deliverables.
• Conduct weekly team meetings to track performance and provide progress updates.
• Ensure rigorous quality control for all deliverables, including audits, content outlines, and reports.
• Participate in client onboarding, monthly reviews, and strategic planning sessions.
• Simplify complex SEO insights into actionable, business-relevant recommendations.
• Report on ranking growth, traffic trends, GA4 metrics, and strategic SEO outcomes.
• Identify upselling opportunities, including Google Ads, content packages, and website improvements.
• Oversee technical audits (Core Web Vitals, crawlability, indexing) and collaborate with development teams on site fixes, redirections, sitemaps, schema markup, and speed optimizations.
• Monitor Google Search Console for indexing issues, errors, and keyword performance.
• Direct content strategy, topical mapping, and ensure adherence to search intent and E-E-A-T standards.
• Analyze performance metrics using GSC, GA4, Ahrefs, SERanking, and Screaming Frog.
• Prepare monthly SEO reports highlighting successes, risks, and actionable next steps.
• Track ranking fluctuations, traffic anomalies, and team KPIs.
• Maintain high standards across all SEO activities and deliverables.
• Continuously refine department SOPs, templates, and training materials.
• Stay up-to-date with Google algorithm changes and introduce innovative strategies to the team.
• Conduct internal workshops to enhance the team’s SEO expertise and knowledge.

Requirements

• Proven experience as a Senior SEO Specialist, Strategist, or Team Lead within a digital agency or similar high-growth environment.
• Demonstrated ability to lead and manage a small team (e.g., 3-5 individuals).
• Deep expertise in developing and executing full-funnel SEO strategies (technical, content, on-page, and off-page).
• Expert-level proficiency with industry-standard SEO tools (e.g., Google Search Console, GA4, Ahrefs, SEMrush, Screaming Frog).
• Excellent client-facing consultation and presentation skills, with the ability to simplify complex data.
• Comprehensive knowledge of content strategy, E-E-A-T principles, and P.R. linking strategies.
• Demonstrable experience collaborating with web development teams on technical implementation.
• Exceptional analytical skills and proficiency in producing detailed performance reports.

Skills

Full-Spectrum SEO Strategy, Technical SEO Mastery, Content Strategy & Oversight, Advanced Tool Proficiency, P.R. & Linking Strategies

Qualification

no additional qualifications required

Education

Bachelor Degree