SEO Content Specialist

LEGENCY GROUP SDN. BHD.; Kuala Lumpur; On-site; MYR 40,000 - 60,000; Full time

Job summary

A leading digital branding agency in Kuala Lumpur is seeking an SEO Specialist to execute SEO strategies and enhance brand visibility. The ideal candidate should have 1-2 years of SEO or content writing experience and be proficient in English and Mandarin. Responsibilities include conducting keyword research, optimizing website content, and monitoring website health. Competitive salary and career development opportunities are offered.

Benefits

Competitive salary

Career development opportunities

Medical claim coverage

Monthly activities

Qualifications

• 1–2 years of experience in SEO or content writing.
• Strong analytical skills with the ability to interpret data.
• Good understanding of SEO fundamentals.

Responsibilities

• Support the execution of SEO strategies across website content.
• Conduct thorough keyword research and competitor analysis.
• Write high-quality, SEO-optimized articles and guides.
• Optimize website pages with compelling meta titles and descriptions.
• Monitor website health and report issues to the development team.
• Identify quality link opportunities for outreach campaigns.
• Track KPIs using GA4 and GSC for report generation.

Skills

SEO knowledge

Content writing

Analytical skills

Proficiency in English

Proficiency in Mandarin

Tools

Ahrefs

SEMrush

GA4

Google Search Console

Job description

SEO Specialist

Since its inception in 2017, Legency Group has rapidly emerged as a leading digital branding and SEO agency in Malaysia, renowned for orchestrating highly successful digital marketing campaigns. Our expertise extends deeply into the SEO landscape, enabling us to enhance your brand’s visibility and search engine ranking while navigating the complexities of digital marketing.

Responsibilities

• 1. SEO Execution Support: Support the senior team by executing SEO strategies and implementing best practices across website content.
• 2. Research & Analysis: Conduct in-depth keyword research and competitor analysis using tools such as Ahrefs, SEMrush, and Google Search Console.
• 3. Content Creation: Write and edit high‑quality, SEO‑optimized articles, guides, and landing pages in English.
• 4. On‑Page Optimization: Optimize new and existing website pages, including writing compelling meta titles and descriptions to increase organic CTR.
• 5. Website Health Monitoring: Track website health (speed, mobile performance, crawl issues) and report to the development team.
• 6. Link Building: Support outreach and backlink campaigns by identifying quality link opportunities.
• 7. Reporting & Data Collection: Use GA4 and GSC to track KPIs (traffic, rankings, conversion) for weekly and monthly review reports.

Qualifications

• 1–2 years of experience in SEO or content writing (high‑traffic websites preferred).
• Proficiency in both English and Mandarin (spoken & written).
• Strong analytical skills with the ability to interpret SEO data.
• Good understanding of SEO fundamentals (keyword mapping, on‑page factors, site structure).
• Familiar with SEO tools such as Ahrefs, SEMrush, GA4, and GSC.

Preferred Qualifications (Differentiators)

• Certification in Google Analytics or a recognized SEO training program.
• Basic familiarity with implementing Structured Data (e.g., recipe or product schema).
• Awareness of the implications of new AI models on search results.

What We Offer

• Competitive salary and benefits package.
• Opportunity to work in a dynamic and supportive team.
• Excellent career development opportunities and training programs.
• Medical claim coverage.
• Snack, coffee & tea.
• Yearly salary increments.
• Monthly activities.

We are an equal opportunity employer and welcome candidates from all backgrounds.