Senior UX/UI Designer (Product, Web & Digital Experience)

Vuly Play; Kuala Lumpur; Hybrid; MYR 150,000 - 200,000; Full time

Job summary

A global outdoor play company is seeking a Senior UX/UI Designer to lead digital product and customer experience design. The role involves owning projects from discovery to UI execution while establishing workflows. Candidates should have senior-level experience in UX/UI design, strong skills in designing for responsive environments, and proficiency in Figma. This position offers the opportunity for career progression to Digital Experience Lead as the team expands.

Qualifications

• Senior-level professional experience in UX/UI or digital product design.
• Proven ability to manage projects independently.
• Experience with usability testing and iteration.

Responsibilities

• Lead UX/UI projects from concept through delivery.
• Design user-focused interfaces for digital platforms.
• Collaborate with marketing and development teams.

Skills

UX/UI or digital product design experience

Responsive web and e-commerce design experience

Proficiency in Figma or equivalent tools

Understanding of UX principles

Strong communication skills

Tools

Figma

UX tools

Job description

Senior UX/UI Designer (Product, Web & Digital Experience)

About Vuly

Vuly is an Australian-owned outdoor play company designing category‑leading products used by families worldwide. We are known for engineering‑driven design, high safety standards, and products that ship at scale across global markets.

This is not a conceptual studio. What we design gets manufactured, tested, certified, and delivered. Fast.

Opportunity

We are hiring our first in‑house Senior UX/UI Designer to lead digital product and customer experience design across Vuly’s ecosystem. This is a hands‑on role for someone comfortable taking full ownership of projects today, with a clear pathway to grow into a Head of Digital Experience or Design Lead role as the team expands.

You will lead projects from discovery and user experience strategy through to final UI execution, while helping establish workflows and standards that future designers will follow.

Key Responsibilities

• Own UX/UI projects from concept and research through to final delivery across web, digital products, IoT, and customer touchpoints
• Lead UX thinking, user flows, wireframes, and final interface design
• Design high‑quality, user‑focused interfaces for websites, e‑commerce, landing pages, and digital platforms
• Maintain consistent UI systems and scalable design libraries across products and regions
• Create and maintain component systems and design documentation
• Collaborate closely with marketing, product, development, and creative teams
• Help define UX/UI standards and digital best practices across the company
• Improve customer journeys and conversion paths through continuous UX improvements
• Onboard and support future designers as the team grows, ensuring consistency in quality and workflow
• Work with developers to ensure accurate and efficient implementation of designs

Required Skills & Experience

• Senior‑level professional experience in UX/UI or digital product design
• Strong experience designing for responsive web and e‑commerce environments
• Advanced proficiency in Figma or equivalent UX/UI tools
• Strong understanding of UX principles, user journeys, accessibility, and usability best practices
• Proven ability to manage projects independently and handle multiple revision rounds
• Strong communication skills to explain design thinking to non‑design stakeholders
• Ability to balance creative quality with business and performance goals

UX Skills (Required)

• Confident creating user flows, wireframes, prototypes, and usability improvements
• Experience with customer journey mapping and UX audits
• Information architecture and navigation planning
• Usability testing and iteration
• Conversion and performance‑driven UX design
• Creating interactive prototypes for testing and stakeholder alignment

Bonus Experience Includes

• CRO thinking and A/B testing collaboration
• Understanding performance impact on user experience

Nice to Have

• Experience working with e‑commerce platforms
• Design system creation and maintenance experience
• Motion or interaction design knowledge
• Basic understanding of front‑end development constraints
• Experience collaborating with developers on implementation
• Experience designing for global or multi‑market brands

Clear progression to Digital Experience Lead or Head of UX/UI as the company scales.

Influence over tools, workflows, and experience standards across all Vuly digital platforms.

What We Are Looking For

• A senior designer who enjoys ownership and building structure
• Someone equally strong strategically and visually
• A calm, organized problem‑solver

Please include a link to your portfolio showcasing UX/UI and digital product work to be considered. Kindly email us at [e-mail] with your portfolio for consideration. Only shortlisted candidates will be contacted.