Senior Trade Marketing Manager (Section Head)

Addiction Pet Foods; Rawang; Remote; MYR 80,000 - 120,000; Full time

Job summary

A leading pet food company in Malaysia is looking for a Senior Trade Marketing Manager to drive brand presence through effective trade strategies. You will lead a trade marketing team, design impactful promotional programs, and leverage data to enhance performance. Ideal candidates will have over 5 years of trade marketing experience in FMCG or closely related fields, with a strong focus on team leadership and cross-functional collaboration.

Benefits

Opportunity for significant impact

Dynamic, entrepreneurial environment

Collaborative team culture

Qualifications

• 5–8+ years’ experience in Trade Marketing within FMCG or Pet Food.
• Proven track record in leading impactful trade programs.
• Experience in managing and developing teams.

Responsibilities

• Develop and execute trade marketing plans aligned with business objectives.
• Design and implement promotional and visibility programs.
• Use data to manage performance and sharpen strategies.

Skills

Trade Marketing

Leadership

Retail Knowledge

Data-Driven Decision Making

Stakeholder Management

Job description

Senior Trade Marketing Manager (Section Head) - Remote

Location: Malaysia

About The Role

As Senior Trade Marketing Manager, you will be the driving force behind how our brands show up in-store and online. You’ll partner closely with Sales, Brand Marketing, and Key Accounts to design and execute trade programs that:

• Win space, visibility, and share at retail
• Strengthen partnerships with key customers
• Convert shoppers into loyal buyers

You will lead and mentor a trade marketing team, ensuring strong execution across channels (modern trade, general trade, pet specialty, and e-commerce where applicable).

Key Responsibilities

• Lead Trade Strategy & Planning:
  • Develop annual and quarterly trade marketing plans aligned with brand and sales objectives.
  • Translate brand strategies into customer-specific initiatives and promotions.
  • Identify growth opportunities by channel, customer, and category.
• Activation & Execution:
  • Design and implement in-store visibility, merchandising, promotions, and shopper activation programs.
  • Ensure excellence in execution across channels through clear guidelines and performance tracking.
  • Lead development of trade materials (POSM, displays, promo mechanics, retailer assets).
• Customer & Channel Management:
  • Partner with Key Account Managers and Sales to co-create customer plans.
  • Prepare and present trade programs and post-activity reviews to internal stakeholders and key customers.
  • Support new product launches with strong trade activation plans.
• Insights & Performance Management:
  • Use category, shopper, and sales data to sharpen trade strategies and plans.
  • Track and evaluate the performance of activations (ROI, uplift, off-take) and recommend improvements.
  • Monitor competitor activities and respond with agile, impactful initiatives.
• Team Leadership:
  • Coach, develop, and inspire the trade marketing team to deliver high performance.
  • Set clear objectives and KPIs, and drive accountability and collaboration.
  • Champion a “test, learn, improve” mindset within the team.

What We’re Looking For

• 5–8+ solid years’ experience in Trade Marketing within FMCG or Pet Food (or closely related categories)
• Proven track record of leading trade programs that delivered measurable business impact (e.g., growth in sales, share, distribution, or visibility)
• Experience managing and developing a team
• Strong understanding of retail, distributor, and/or pet specialty channels
• Solid commercial acumen with the ability to balance brand-building and sales objectives
• Confident in working cross-functionally with Sales, Marketing, Supply Chain, and external partners.
• Dynamic, hands-on, and a “natural marketer” – someone who combines creativity with data-driven decision-making.
• Excellent communication, presentation, and stakeholder management skills.

Why Join Us?

• Opportunity to shape the trade marketing agenda in a growing, brand-driven business.
• Work with passionate teams in a fast-moving, entrepreneurial environment.
• Lead meaningful projects that directly impact shopper choice and business growth.

How To Apply

If this sounds like you, please send your CV to [e-mail] and may attach a cover letter highlighting your most impactful trade marketing project (and the results), and your experience leading a team.