Senior Trade Marketing Manager - FMCG

Agensi Pekerjaan Randstad Sdn Bhd - Professional; Kuala Lumpur; On-site; MYR 150,000 - 200,000; Full time

Job summary

A leading FMCG company in Kuala Lumpur is looking for a Senior Trade Marketing Manager to develop and execute shopper activation strategies across key portfolios. The successful candidate will lead a team, manage A&P budgets, and negotiate with stakeholders to drive commercial growth. Ideal applicants should have a background in Trade Marketing or Shopper Marketing and strong leadership and analytical skills. This role offers a collaborative environment focused on innovation and growth.

Qualifications

• Extensive experience in Trade Marketing or Shopper Marketing within the FMCG industry.
• Strong leadership capabilities with a proven track record of managing and developing managers.
• Basic understanding of P&L management is highly desirable.

Responsibilities

• Lead the development and execution of shopper activation strategies.
• Mentor and oversee team members managing category portfolios.
• Manage A&P budgets for efficient allocation and maximizing ROI.

Skills

Trade Marketing

Leadership

Negotiation skills

Analytical skills

Education

Bachelor's Degree in Marketing or Business Administration

Job description

About the Company

Our client is a well‑established FMCG company with a strong market presence in the consumer goods sector. Known for their commitment to quality and innovation, the company owns a portfolio of trusted household brands. They offer a dynamic and collaborative environment, focusing on strategic growth and maintaining a competitive edge in the retail landscape.

About the Role

We are seeking a strategic and results‑oriented Senior Trade Marketing Manager to lead shopper activations and trade strategies for key assigned portfolios. In this pivotal role, you will lead a team of two Managers, driving commercial excellence and ensuring the effective execution of channel plans. You will be responsible for shaping the in‑store vision, managing significant budgets, and leading high‑level commercial negotiations to drive category growth.

Key Responsibilities

• Lead the development and execution of comprehensive shopper activation strategies for the assigned brand categories.
• Provide leadership and mentorship to 2 direct reports (Managers), overseeing their respective category portfolios to ensure alignment and growth.
• Strategize and oversee the management of A&P budgets, ensuring efficient allocation and maximizing ROI on trade investments.
• Lead strategic conversations and negotiations with internal stakeholders, including Procurement, as well as external partners to drive commercial value.
• Utilize a basic understanding of P&L to monitor financial performance and make data‑driven decisions that enhance profitability.
• Collaborate closely with Sales and Brand Marketing teams to align on channel strategies, product launches, and promotional calendars.

Requirements

• Bachelor's Degree in Marketing, Business Administration, or a related field.
• Extensive experience in Trade Marketing or Shopper Marketing within the FMCG industry.
• Strong leadership capabilities with a proven track record of managing and developing managers.
• Solid strategic experience in managing A&P budgets and trade investments.
• Basic understanding of P&L management is highly desirable.
• Exceptional negotiation skills with the ability to lead complex conversations with cross‑functional teams.
• Strong analytical skills with a commercial mindset.