Senior TikTok E-Commerce Executive

RADIANT CODE SDN. BHD.; Petaling Jaya; On-site; MYR 150,000 - 200,000; Full time

Job summary

A dynamic media company in Petaling Jaya seeks a digital marketing specialist with a focus on TikTok to produce and manage engaging video content. This role involves planning and hosting TikTok Live sessions and managing affiliate marketing initiatives. Candidates should have 2-3 years of experience in TikTok marketing, a strong understanding of performance metrics, and hands-on experience with TikTok Shop operations. The ideal candidate will be analytical and familiar with local market trends.

Qualifications

• 2-3+ years in TikTok/digital marketing focused on e-commerce.
• Experience with TikTok Shop operations and live selling.
• Proven track record of driving sales on TikTok.

Responsibilities

• Develop and edit engaging video content for TikTok.
• Plan and manage TikTok Live sessions for brand engagement.
• Analyze affiliate program performance for optimization.

Skills

TikTok marketing

E-commerce marketing

Analytical skills

Content creation

Tools

TikTok Ads Manager

Job description

Develop, script, shoot, and edit engaging short‑form video content tailored to TikTok trends and audience behavior.

Collaborate with internal teams or influencers to conceptualize and produce high‑performing video content.

Ensure consistent brand messaging and visual identity across all TikTok content.

TikTok Live

Plan, host, and manage TikTok Live sessions regularly to boost brand awareness and direct engagement.

Coordinate live collaborations with influencers, brand ambassadors, or product specialists.

Monitor live chat interactions and ensure a positive viewer experience.

Affiliate Marketing

Manage and track affiliate programs on TikTok Shop or other platforms linked to TikTok.

Collaborate with content creators and KOLs to promote products via affiliate links.

Analyze affiliate performance and optimize strategies for conversions and ROI.

TikTok Ads & Promotions

Assist in the development, execution, and optimization of TikTok paid advertising campaigns.

Coordinate with the digital marketing team to align ad creatives with campaign goals.

Monitor ad performance and provide regular reports and insights.

REQUIREMENTS

2‑3+ years in TikTok/digital marketing with a strong focus on e‑commerce & performance marketing.

Hands‑on experience with TikTok Shop operations (product listing, live selling, promo management).

Proven track record of driving sales via TikTok (not just engagement metrics).

Strong understanding of TikTok Ads Manager and conversion tracking.

Analytical mindset—ability to interpret sales data and optimize campaigns accordingly.

Familiarity with Malaysian TikTok trends, buyer behavior, and local influencer partnerships.