Senior Sport Marketing Manager | MNC

Adecco; Selangor; On-site; MYR 100,000 - 150,000; Full time

Job summary

A multinational corporation in Selangor is seeking a Senior Sport Marketing Manager. The role involves scouting and managing athletes, planning sports events, and negotiating contracts to enhance brand visibility. The ideal candidate has over 5 years of experience in sports marketing, a deep understanding of the local sports landscape, and strong project management skills. This position offers a salary range from RM6,000 to RM8,000 based on qualifications, with additional benefits.

Benefits

Statutory contribution

Leave entitlement

Medical coverage

Qualifications

• Minimum 5+ years in athlete management, sports marketing, or marketing.
• Deep understanding of the local sports landscape.
• Existing relationships with athletes, teams, and national sports organizations.

Responsibilities

• Scout and manage athletes to enhance brand visibility.
• Negotiate contracts with selected athletes.
• Plan and execute local sports events in alignment with brand strategy.

Skills

Strong project management

Athlete relationship management

Negotiation

Cross-functional collaboration

Data-driven mindset

Education

Bachelor’s degree in Sports Management or related field

Job description

Position: Senior Sport Marketing Manager

Company: MNC

Working Duration: 12-Month Contract (Renewable based on performance)

Working Day/Hours: Monday - Friday; 9AM - 6PM.

Salary: Basic range from RM6,000 - 8,000 (Based on qualifications + experiences) with statutory contribution + leave entitlement + medical coverage

JD

Fluent in communication, speak well, extrovert, comfortable in conducting product training.

Proactive, self-initiated, team player, strong in project management, passionate about brands.

Experience in sport marketing, having network in sports landscape in MY.

Your role

We are looking for a Sports Marketing & Athlete Manager who will be responsible for scouting, contracting, and managing athletes to elevate brand visibility, while leading impactful sports events and activations. This role requires strong experience in athlete relationship management, negotiation, and cross-functional collaboration with Brand, PR, and Trade Marketing teams. The ideal candidate brings a deep understanding of the local sports landscape, a solid network within the industry, and the ability to drive brand advocacy through training, seeding, and strategic event execution.

• Be responsible for the selecting of athletes in the key sport verticals.
• Monitor and scout upcoming stars.
• Align with Brand, PR, local TM teams on the candidates and overall list of the athletes.
• Make a contract offer for the selected athletes (ambassadors) and negotiate with appropriate individual agent, association, teams.
• Develop, manage relationships with the contracted and non-contracted athletes & make sure they provide relevant visibility for the brand.
• Establish the relationships with key national sports organizations (e.g. NOC) and seek for the opportunities to provide additional visibility for the brand.
• Plan and order products (Eyewear / Apparel / Accessories) following the brand direction and commercial needs. Ship it to the athletes in a timely manner.
• Provide regular seeding reports following the company’s processes, communicate to internal stakeholders.
• Plan and manage seeding budget; regular provide spending track.

Events

• Propose and manage local sports events & activities in accordance with the brand direction/ local market needs.
• Fully leadership the event / activations organization with the support of the trade marketing team, activate athletes in suitable events.
• Follow the events / activations approval process through regional team.
• Plan and manage events / activations budget.
• Provide the reports.
• From time to time participate in Global Sports events.
• Coordinate with internal stakeholders on the training needs, plan training calendar and make sure the calendar is approved by WHS/ RTL teams.
• Collate materials and prepare content for the training sessions.
• Participate in Brand immersions (1-2 times per year) and other local activities (new product launches).
• Track, monitor, generate reports and gather feedback.

Requirements

Education: Bachelor’s degree in Sports Management, Marketing, Business, or related field.

Experience: Minimum 5+ years in athlete management, sports marketing, or marketing.

Industry Knowledge: Deep understanding of the local sports landscape.

Data-Driven Mindset: Comfort with tracking seeding ROI, event metrics, and athlete performance.

Existing Network: relationships with athletes, teams and national sports organizations.

Key Criteria for the Role

• Proven ability to identify, negotiate with, and sign athletes as brand ambassadors.
• Existing relationships with athletes, teams, and national sports organizations.
• Experience planning and executing branded sports events that drive visibility and ROI.
• Ability to leverage athlete participation for maximum media/social impact.
• Stakeholder & Training Coordination.
• Strong cross-functional collaboration (Brand, PR, Trade Marketing) to align strategies.
• Ability to develop and deliver product training (athletes, internal teams, customers) to boost advocacy.

Application Questions

• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• How many years' experience do you have as a marketing manager?
• How much notice are you required to give your current employer?
• Do you have sports & fitness retail experience?