Senior Specialist, Performance Marketing

NP Digital APAC; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

A leading performance marketing agency in Kuala Lumpur seeks a Senior Specialist in Performance Marketing. You will drive successful marketing strategies and manage account responsibilities across platforms like Google Ads and Facebook Ads. Candidates must have a bachelor's degree and experience in performance marketing, as well as strong analytical skills. The role offers competitive remuneration and significant benefits in a supportive work culture.

Benefits

Wellbeing benefits (gym membership, Spotify subscription)

Comprehensive outpatient and medical benefits

Extensive annual leave entitlement

Hybrid and flexible working arrangements

Fun employee engagement activities

Qualifications

• 3-4 years of working experience in performance marketing or related field.
• Excellent spoken and written English and Bahasa Malaysia skills.
• Ability to work independently with strong attention to detail.

Responsibilities

• Determine and execute best-in-class Paid Media strategies.
• Manage daily account responsibilities associated with performance marketing.
• Analyze campaign performance and optimize based on insights.

Skills

Google Ads

Bing Ads

Facebook Ads

Google Analytics

Microsoft Excel

Bahasa Malaysia

Education

Bachelor's degree or equivalent in Advertising/Media, e-Commerce, Mass Communications, Marketing

Tools

Google Sheets

Job description

Senior Specialist, Performance Marketing

TITLE Senior Specialist, Performance Marketing

DEPARTMENT Paid Media

DIVISION NP Digital - Malaysia

ABOUT OUR COMPANY

NP Digital (NPD) is a global award-winning performance marketing agency. In 2024 Campaign Magazine labeled us the Global Agency of the Year in two categories, and The Drum awarded us the Agency Business Award for Global Development. Google recently handed us the Agency Excellence Award for Media Unification and AdAge listed us on their Best Places to Work list in 2024 and 2025!

NP Digital combines proprietary platforms with best-in-class talent to deliver leading edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimization.

NP Digital focuses on creating innovative, adaptive, and data-driven digital marketing plans for our clients. Obsessed with helping companies grow and exceed their goals, NP Digital delivers on the mission of continually helping brands connect and engage with their audience.

ABOUT THE OPPORTUNITY

Performance Marketing Senior Specialists work with Account teams, Creative teams, and SEO Specialists to drive not only daily account responsibilities associated with Google Ads, Bing Ads, Facebook Ads, Google Market Platforms (GMP) & related programmatic platforms, but important business outcomes for clients.

To be considered, candidates must currently reside and be eligible to work in Malaysia.

ABOUT THE RESPONSIBILITIES

• Reporting to the Performance Marketing Manager, responsible for determining and executing the best in-class Paid Media strategies to drive key business outcomes for clients.
• Manage and perform daily account responsibilities associated with Google Ads, Bing, Facebook Ads, Google Market Platforms (GMP) & related programmatic platforms.
• Identify trends and insights, optimize spend and performance based on insights.
• Analyze campaign performance using Google Analytics.
• Monitor, assess, and react to competitor strategies.
• Manage relationships and liaise with clients about their campaigns.
• Uncover and achieve client goals and business objectives through campaign customization.
• Ensure that all client deliverables include actionable insights and analysis of past results, performance trends, relevant industry best practices, recommendations, and next steps.

ABOUT YOU

• Candidate must possess at least a bachelor’s degree, Post Graduate Diploma, Professional Degree, Advertising/Media, e-Commerce, Mass Communications, Marketing or equivalent.
• Preferably 3-4 years of working experience in the related field.
• Excellent command of spoken and written English and Bahasa Malaysia.
• Internet-savvy and comfortable working with numbers & charts.
• Proficiencies in the use of Google Sheets/Microsoft Excel (including pivot tables).
• Able to work independently with minimal supervision, strong customer service skills, and attention to detail.
• Knowledge of web design and HTML is an added advantage.
• Positive attitude and willingness to learn.
• Thrive in a fast-paced, client-facing, detail-oriented digital advertising agency environment.

ABOUT YOUR GROWTH

As an organization, we support your growth and development by investing in your learning to advance your career. We believe in empowering you to showcase your knowledge and skills to win together.

ABOUT OUR BENEFITS

Competitive remuneration, performance incentives and substantial perks, including wellbeing benefits (gym membership, Spotify subscription, health checks, etc.)

Comprehensive outpatient & medical benefits on top of great insurance coverage.

Extensive annual leave entitlement (Birthday, maternity, paternity, paid sabbatical leave).

Positive and supportive leadership.

A work culture that drives teamwork and collaboration.

Hybrid and flexible working arrangements.

Unbiased work culture from top to bottom to encourage and push you to #DreamBig.

Fun employee engagement activities & parties, annual dinners and company trips.

Strategic office location that’s easily accessible by public transportation.

Work among experts and specialists in a company with years of experience in the industry and has won multiple awards.

ABOUT OUR CULTURE

We value our best-in-class company culture, which is results-driven, innovative, fast-paced, and fun. Our focus is on outcome, not output. We encourage our employees to work with an entrepreneurial spirit while applying a business-like approach. When you work with great people and leaders that support you, there is no end to what you can accomplish. We celebrate different backgrounds and perspectives from our team members, but one thing we all have in common is a core set of values:

• Think Big – “Think Big” challenges our teams in all aspects of the business. For our clients, it requires that we expand their vision beyond what is expected, while pushing us to become a committed partner who provides strategic recommendations and measurable outcomes.
• Own It – “Own It” plays a key role in encouraging employee autonomy. We believe owning it inspires employees to build skillsets within their roles and beyond to drive their career where you want. “Own It” highlights the ability to make the work yours and deliver creative results.
• Have Fun – “Have Fun” means we enjoy working together and cultivating great work experience for everyone. Our passion for what we do is visible throughout the organization. Anything we enjoy, we are naturally going to do anything better, so we make our work something we look forward to, rather than simply something we must do.

NP Digital is an Equal Opportunity Employer, proud of our diversity and inclusive culture! Our goal is to positively impact change through our actions, and we’re committed to equal employment opportunities. All employment is decided based on qualifications, merit, and business needs.