Senior Social Media Marketing Executive

BID Operations Sdn. Bhd.; Kuala Lumpur; Hybrid; MYR 30,000 - 45,000; Full time

Job summary

A leading operations firm in Kuala Lumpur is looking for a Social Media Marketing Specialist. The role involves planning and optimizing social media campaigns, managing partnerships, and analyzing performance metrics. The ideal candidate has a bachelor's degree in a relevant field and 1–3 years of experience in digital marketing, with strong skills in communication and collaboration. Benefits include a hybrid working arrangement and healthcare coverage.

Benefits

Healthcare coverage (medical, dental, optical)

Hybrid working arrangement

Complimentary snacks and beverages

Gym benefits

Flexible dress code

Enriching career growth opportunities

Qualifications

• 1–3 years of experience in social media marketing or digital marketing.
• Strong understanding of major social platforms like Meta and Telegram.
• Experience in running paid ad campaigns.

Responsibilities

• Plan and execute local and global social media campaigns.
• Coordinate with global teams to localize content for local platforms.
• Manage partnerships with local agencies and influencers.

Skills

Social media marketing

Analytical skills

Communication skills

Creativity

Collaboration

Education

Bachelor's degree in Marketing, Communications, or a related field

Tools

Google Analytics

Meta Insights

Job description

About the company

At BID Operations, we are passionate about supporting our clients in their journey towards success. Our mission is to empower you to thrive by handling the essential yet time‑consuming aspects of your business operations, allowing you to concentrate on strategic growth and innovation.

Key Responsibilities

• Plan, execute, and optimize local and global social media campaigns to increase engagement and brand awareness.
• Coordinate with the global marketing team to localize and publish global content across local social media platforms.
• Work closely with designers to develop engaging static posts, videos, and other visual materials aligned with brand guidelines.
• Conduct regular competitor analysis and prepare performance reports with actionable insights.
• Track and analyze campaign performance, engagement, and lead generation metrics; prepare monthly performance reports.
• Manage partnerships with local agencies and influencers to enhance visibility and campaign effectiveness.
• Support the execution and optimization of paid ads campaigns to generate quality leads and conversions.
• Assist in managing and growing the local Telegram community to strengthen user engagement.
• Identify and develop new social media channels suitable for the Malaysian market.
• Work closely with the local sales team to align marketing and community engagement efforts.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• 1–3 years of experience in social media marketing or digital marketing (preferably in financial or trading industries).
• Strong understanding of Meta (Facebook & Instagram), Telegram, and other major social platforms.
• Experience in running or supporting paid ad campaigns.
• Excellent written and verbal communication skills in English, Mandarin, Malay and Indonesian.
• Strong analytical and reporting skills using tools like Meta Insights, Google Analytics, or other social analytics tools.
• A creative mindset with attention to detail and consistency.
• Ability to work independently and collaboratively with global and local teams.
• Experience with social ads, influencer marketing or community management.
• Familiarity with the fintech industry.

Benefits

• Hybrid working arrangement
• Opportunities for enriching career growth, including exposure to regional contexts.
• Complimentary snacks and beverages available in the office pantry
• Healthcare coverage (medical, dental, optical), gym benefits
• Flexibility in smart casual dress code
• Young, vibrant and open work culture