Senior Social Media Growth Lead – Sports & Fans

MyAtlas Digital; Kuala Lumpur; On-site; MYR 200,000 - 250,000; Full time

Job summary

A dynamic digital media company in Kuala Lumpur is seeking an experienced Senior Social Media Marketing Specialist to lead its sports-focused platforms. The role involves developing social media strategies, driving audience engagement, and managing campaigns in a fast-paced digital environment. The successful candidate will have a strong background in digital marketing, fluency in English and Mandarin, and a passion for sports. Competitive salary and opportunities for growth in the sports media landscape await.

Qualifications

• 3–5 years of hands-on experience in social media or digital marketing.
• Proven ability to grow engagement and traffic through content-driven strategies.
• Deep understanding of platform algorithms, digital user behaviours, and social ad optimisation.

Responsibilities

• Lead multi-platform social media strategy to increase reach and followers.
• Develop content calendars and campaigns around trending matches.
• Analyse and report on platform analytics to drive impact.

Skills

Fluent in English

Fluent in Mandarin

Social media strategy

Content creation

Analytics and optimization

Education

Diploma/Bachelor’s Degree in Marketing or Communications

Job description

A dynamic digital media company in Kuala Lumpur is seeking an experienced Senior Social Media Marketing Specialist to lead its sports-focused platforms. The role involves developing social media strategies, driving audience engagement, and managing campaigns in a fast-paced digital environment. The successful candidate will have a strong background in digital marketing, fluency in English and Mandarin, and a passion for sports. Competitive salary and opportunities for growth in the sports media landscape await.