Senior Social & Engagement Strategist for Brand Communities

OFFSPRING INC; Petaling Jaya; On-site; MYR 150,000 - 200,000; Full time

Job summary

A leading natural essentials brand in Malaysia seeks a Social Media Manager to build and nurture digital communities across platforms. The role involves developing content strategies that resonate with the brand's values and foster engagement. You will manage brand social channels, track social media analytics, and collaborate with creators and advocates. Ideal candidates have a bachelor's degree in marketing or communications with 3–5 years of experience in social media management. This is an opportunity to work with essential products designed for modern parents.

Qualifications

• 3–5 years of hands‑on experience in social media management or content creation.
• Experience managing brand social channels for consumer or corporate brands.
• Strong proficiency in social media analytics tools.
• Demonstrated track record of growing social communities.

Responsibilities

• Build and nurture strong digital communities across all platforms.
• Lead social content strategy that drives brand meaning.
• Strengthen advocacy through KOL and collaboration integration.

Skills

Social media management

Content creation

Community engagement

Analytical skills

Design skills

Education

Bachelor’s degree in Marketing, Communications, or related field

Tools

Meta Business Suite

TikTok Analytics

Google Analytics

Canva

Adobe Suite (Photoshop, Illustrator)

Job description

A leading natural essentials brand in Malaysia seeks a Social Media Manager to build and nurture digital communities across platforms. The role involves developing content strategies that resonate with the brand's values and foster engagement. You will manage brand social channels, track social media analytics, and collaborate with creators and advocates. Ideal candidates have a bachelor's degree in marketing or communications with 3–5 years of experience in social media management. This is an opportunity to work with essential products designed for modern parents.