Senior Sales Specialist

dormakaba Malaysia Sdn Bhd; Subang Jaya; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading hardware solutions company is seeking a driven Senior Sales Specialist to lead the distribution network for architectural hardware solutions in Malaysia and Brunei. This individual contributor role requires expertise in B2B sales, channel management, and excellent interpersonal skills. Candidates should hold a bachelor’s degree and have 2-5 years of relevant experience. The position offers opportunities for growth and requires frequent travel.

Qualifications

• Minimum 2 - 5 years of experience in B2B sales or channel/distributor management.
• Strong understanding of channel sales dynamics.
• Able to work independently and travel frequently.

Responsibilities

• Develop and execute the channel sales strategy for Malaysia & Brunei.
• Identify, evaluate, and onboard potential distributors and partners.
• Achieve and exceed assigned sales targets and KPIs.

Skills

B2B sales experience

Channel management

Interpersonal skills

Negotiation skills

Analytical mindset

Education

Bachelor’s degree in business, Marketing, Engineering, or related field

Tools

Microsoft Office

CRM tools

Job description

Senior Sales Specialist – Regional Account

We are looking for a highly driven Senior Sales Specialist – Regional Account to lead and grow our distribution network for architectural hardware solutions and access automation solution across Malaysia and Brunei. This is an individual contributor role focused on identifying, onboarding, and managing partners and distributors to drive market penetration and revenue growth.

Key Responsibilities

• Develop and execute the channel sales strategy for Malaysia & Brunei, aligned with the company’s growth objectives.
• Identify, evaluate, and onboard potential distributors and partners for architectural hardware and access automation solutions.
• Manage and nurture existing distributor relationships to ensure alignment, performance, and loyalty.
• Drive sales through effective partner engagement, support, and joint business planning.
• Provide product training, technical guidance, and marketing support to channel partners.
• Monitor market trends, competitor activities, and pricing to provide strategic insights and recommendations.
• Coordinate with internal teams (technical, logistics, finance) to ensure smooth execution of channel-related activities.
• Achieve and exceed assigned sales targets, KPIs, and market development goals.
• Conduct regular visits and reviews with partners to assess business potential, resolve issues, and support growth initiatives.

Requirements

• Bachelor’s degree in business, Marketing, Engineering, or related field.
• Minimum 2 - 5 years of experience in B2B sales or channel/distributor management, preferably in the construction, architectural hardware, building materials, or automation industry.
• Strong understanding of channel sales dynamics and partner lifecycle management.
• Excellent interpersonal, negotiation, and relationship-building skills.
• Able to work independently and travel frequently within Malaysia and Brunei.
• Proficient in Microsoft Office and CRM tools.

Preferred Skills

• Technical knowledge of architectural hardware and access automation products (e.g., electronic locks, automatic doors, access control systems).
• Experience working with project-based sales (consultants, architects, contractors).
• Strong commercial and analytical mindset.