Senior Sales Manager - QSR

Agensi Pekerjaan Randstad Sdn Bhd - Professional; Putrajaya; On-site; MYR 150,000 - 200,000; Full time

Job summary

A leading recruitment agency in Malaysia is seeking a commercial leader for the Quick Service Restaurant (QSR) channel. Responsibilities include leading the sales team, managing key accounts, and negotiating contracts. The ideal candidate will have 8-10 years of experience in the FMCG industry and a strong background in managing QSR customers, with a focus on revenue growth and partnership building.

Qualifications

• 8 – 10 years of commercial/sales experience in FMCG or food industry.
• Minimum 5 years of experience managing QSR customers.
• Proven success in leading key accounts for local and international brands.

Responsibilities

• Lead and coach the QSR sales team.
• Build partnerships with leading QSR customers.
• Negotiate long-term contracts and pricing agreements.
• Manage trade spend and promotional investments.
• Drive revenue growth and market share.

Skills

Sales Leadership

Contract Negotiation

Relationship Management

Market Analysis

FMCG Knowledge

Education

Bachelor's Degree in Business or Marketing

Job description

Randstad is supporting a market‑leading Malaysian company specialising in premium Halal frozen foods for major Quick Service Restaurants (QSR) and the HORECA sector across Asia. This company has been operational for over 35 years and is a key supplier for the biggest names in the food industry.

As the key commercial leader for the Quick Service Restaurant (QSR) channel, reporting to the Managing Director, you will be responsible for defining and executing the company's commercial strategy and growth agenda. This involves leading a high‑performing team, developing robust joint business plans, handling major contract negotiations, and collaborating with R&D, Marketing, and Supply Chain to ensure innovative and tailored solutions for the company's QSR clients.

Job Responsibilities

• Lead and coach the QSR sales team to deliver high performance and capability development
• Build strong partnerships with leading QSR customers, acting as the primary business contact
• Negotiate long‑term contracts, pricing agreements, and promotional deals
• Manage trade spend and promotional investments effectively, ensuring ROI
• Drive revenue growth, profitability, and market share within the QSR channel

Job Requirements

• Bachelor's Degree in Business, Marketing, or related field
• 8 – 10 years of commercial/sales experience in FMCG or food industry
• Minimum 5 years of experience managing QSR customers
• Proven success in leading QSR key accounts (local and international brands)

If you are currently seeking a senior leadership opportunity within the FMCG industry, this is your chance to grab it. Click on "apply" to submit your application.