Senior Sales Manager

Capri by Fraser, Johor Bahru / Malaysia; Johor; On-site; MYR 70,000 - 90,000; Full time

Job summary

A leading hotel group in Malaysia seeks an experienced Sales Manager to develop and implement sales strategies across corporate and leisure segments. The successful candidate will lead a sales team, build strong client relationships, and monitor sales performance to achieve revenue targets. Candidates should have 5–7 years of hospitality sales experience, strong leadership skills, and proficiency in CRM systems.

Qualifications

• Minimum 5–7 years of sales experience in the hospitality industry.
• Proven success in a senior or managerial role.
• Solid knowledge of hospitality sales and revenue management.

Responsibilities

• Develop and implement sales strategies to achieve revenue targets.
• Lead and motivate the Sales team to exceed sales goals.
• Build and maintain strong relationships with key corporate clients.

Skills

Sales experience in hospitality

Leadership

Negotiation

Communication

Client-focused mindset

CRM systems proficiency

Strategic thinking

Tools

Microsoft Office

Job description

Key Responsibilities

• Develop and implement sales strategies to achieve revenue targets across corporate, group, and leisure segments.
• Lead and motivate the Sales team to exceed sales goals and deliver excellent client service.
• Build and maintain strong relationships with key corporate clients, travel agents, and business partners.
• Identify new business opportunities and negotiate contracts to secure long-term partnerships.
• Monitor sales performance, analyze market trends, and adjust strategies to optimize results.
• Prepare sales forecasts, reports, and performance analyses to support revenue growth.
• Mentor and train junior sales staff, fostering professional growth and a high-performance culture.
• Collaborate with Marketing, Revenue, and Operations teams to align strategies and ensure service excellence.
• Represent the hotel at trade shows, client events, and industry functions to promote brand visibility.

Requirements

• Minimum 5–7 years of sales experience in the hospitality industry, with proven success in a senior or managerial role.
• Strong leadership, negotiation, and communication skills with a client-focused mindset.
• Solid knowledge of hospitality sales, revenue management, and corporate or group markets.
• Proficient in CRM systems, sales tools, and Microsoft Office applications.
• Strategic, adaptable, and results-driven, with excellent organizational and problem-solving abilities.