SENIOR SALES AND MARKETING MANAGER

JAC Recruitment; Johor; On-site; MYR 80,000 - 120,000; Full time

Job summary

A leading educational institution in Johor, Malaysia, is seeking a seasoned professional to develop and implement data-driven sales and marketing strategies. This role requires a strong background in the private education sector, with a minimum of 10 years of experience. The successful candidate will work to boost brand awareness, drive student acquisition, and ensure alignment with enrollment strategies. High-level relationship management and strategic oversight are essential.

Qualifications

• Minimum 10 years of successful experience in sales and marketing within the private education sector.

Responsibilities

• Develop and implement data-driven sales and marketing strategies.
• Build and maintain strong relationships with key stakeholders.
• Conduct market research and competitive analysis.
• Achieve and exceed student recruitment and revenue targets.

Skills

Sales and marketing strategies

Relationship building

Market research

Strategic planning

Budget management

Education

Degree in Business Administration or Marketing

Job description

Overview

Our client is a leading institution committed to delivering world-class education and fostering academic excellence. They offer a diverse range of programs designed to empower students with the skills and knowledge needed to succeed in a globalized world.

Key Responsibilities

• Develop and implement data-driven sales and marketing strategies to boost brand awareness and student acquisition across local and international markets.
• Spearhead innovative branding initiatives and cross-channel campaigns to strengthen institutional reputation.
• Lead recruitment efforts through roadshows, career fairs, and course previews for both local and international markets.
• Build and maintain strong relationships with key stakeholders, including partners, agents, institutions, and internal teams.
• Provide strategic direction to student recruitment teams, fostering collaboration and high performance.
• Conduct market research and competitive analysis to identify trends and adjust strategies accordingly.
• Collaborate with academic leadership to align enrolment strategies with budget targets.
• Achieve and exceed student recruitment and revenue targets.
• Develop and execute marketing and communications plans to elevate institutional visibility.
• Ensure compliance with policies, manage departmental budgets, and deliver accurate performance reports to senior leadership and the Board.

Qualifications

• Degree in Business Administration, Marketing, or related field.
• Minimum 10 years of successful experience in sales and marketing within the private education sector.