Senior Relationship Manager, Premier Banking

RHB Group; Butterworth; On-site; MYR 60,000 - 100,000; Full time

Job summary

RHB Group is seeking an experienced sales professional in Penang for wealth management and banca product sales. You will plan, execute, and coordinate customer acquisition and retention efforts across branches and regional teams.

The role requires CFP certification with related licenses, a degree, and strong communication and interpersonal skills. A customer-focused approach and compliance with banking policies are essential.

Qualifications

• Degree holder.
• CFP certification with valid FIMM, PCE, CEILI, and IPPC licenses.
• Minimum of 5 years’ sales experience, preferably in wealth management and banca products within financial institutions.
• Pleasant personality with excellent verbal and written communication skills.
• Possess all relevant licenses required for the portfolio.
• Strong sales and results-oriented mindset.
• Good interpersonal and relationship-building skills

Responsibilities

• Prepare and proactively execute sales plans for prospective customers sourced from LMS leads and self-generated leads.
• Collaborate with sales personnel at PBC/branch/region levels on sales activities and campaigns for customer acquisition and retention.
• Provide investment and wealth advisory services including portfolio management support.
• Conduct periodic reviews of customer portfolios to grow AUM.
• Identify cross-selling and up-selling opportunities to increase revenue.
• Arrange appointments, conduct sales visits, and maintain ongoing customer engagement.
• Maintain regular contact with existing customers to strengthen relationships and generate referrals.
• Work with Centre Manager, Branch Manager, and Regional Sales Heads on promotions and campaigns.
• Prepare sales performance reports and competitor analysis for management review.
• Ensure full compliance with the Bank’s policies, procedures, and sales code of ethics.

Skills

Verbal & written communication

Sales driven

Relationship building

Education

Bachelor's degree

CFP certification

FIMM license

PCE license

CEILI license

IPPC license

Job description

Sales Planning & Activities

• Prepare and proactively execute sales plans for prospective customers sourced from the Bank’s leads (LMS) and self-generated leads.
• Actively participate and collaborate with other sales personnel at PBC/branch/region levels on sales activities and campaigns for customer acquisition and retention.
• Provide investment and wealth advisory services to customers, including portfolio management support.
• Conduct periodic reviews of customers’ investment portfolios to grow Assets Under Management (AUM).
• Identify and plan cross-selling and up-selling opportunities to increase customers’ PHR and overall revenue.
• Arrange appointments, conduct sales visitations, prospecting, and maintain ongoing customer engagement.

Sales Management

• Maintain regular contact with existing customers to strengthen relationships and generate referrals.
• Work closely with the Centre Manager, Branch Manager, and Regional Sales Heads on sales activities, promotions, and campaigns.
• Prepare sales performance reports and competitor analysis for management review.
• Ensure full compliance with the Bank’s policies, procedures, and sales code of ethics.

Job Requirements:

• Degree holder.
• Certified Financial Planner (CFP) with valid FIMM, PCE, CEILI, and IPPC licenses.
• Minimum of 5 years’ sales experience, preferably in wealth management and banca products within financial institutions.
• Pleasant personality with excellent verbal and written communication skills.
• Possess all relevant licenses required for the portfolio.
• Strong sales and results-oriented mindset.
• Good interpersonal and relationship-building skills