Senior Product Executive (Electrical Appliances)

Seng Huat Electrical & Home Appliances; Kuala Terengganu; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading electrical appliances company in Kuala Terengganu is looking for a Senior Product Executive to drive category performance and profitability. The ideal candidate will have a Bachelor's Degree and 2-4 years of experience in product management, strong negotiation skills, and be fluent in English and Malay. This strategic role offers an attractive salary package, performance incentives, and an opportunity for career growth to Product Manager level within a dynamic team.

Benefits

Attractive salary package with performance incentives

Strategic role with high visibility to management

Career path to Product Manager level

Qualifications

• 2-4 years’ experience in product/category management in electrical/home appliances.
• Strong negotiation and supplier management skills.
• Data-focused and able to lead initiatives independently.

Responsibilities

• Lead category strategy and growth planning.
• Drive pricing, margin, and product lifecycle strategies.
• Negotiate commercial terms and supplier support.
• Analyze category performance reports for improvements.

Skills

Negotiation skills

Commercial management

Analytical skills

Excel proficiency

Fluency in English

Fluency in Malay

Education

Bachelor’s Degree in Business, Marketing, or related field

Job description

Senior Product Executive (Electrical Appliances)

We are seeking an experienced and strategic Senior Product Executive to lead product category performance for our electrical and home appliances division.

You will play a key role in driving category profitability, supplier negotiation, and product strategy execution.

Responsibilities

• Lead category strategy and growth planning (monthly, quarterly, yearly).
• Drive pricing, margin, and product lifecycle strategies to achieve KPIs.
• Conduct detailed market & competitor analysis to identify business opportunities.
• Negotiate commercial terms, rebates, and promotional support with suppliers.
• Oversee purchase planning and stock allocation across outlets.
• Work with Marketing & Sales to plan campaigns and trade promotions.
• Analyze category performance reports and make improvement recommendations.
• Guide and support junior product executives when needed.

Qualifications

• Bachelor’s Degree in Business, Marketing, or related field.
• Minimum 2–4 years’ experience in product/category management, preferably in electrical/home appliances industry.
• Strong negotiation, commercial, and supplier management skills.
• Excellent analytical and Excel skills.
• Fluent in English and Malay; Mandarin is an added advantage.
• Self‑driven, data‑focused, and able to lead initiatives independently.

Benefits

• Strategic role with high visibility to management.
• Work with leading global appliance brands.
• Attractive salary package with performance incentives.
• Career path to Product Manager level.

Key Selling Points

• Innovative, dynamic team that values ideas and creativity.
• Gain hands‑on experience with customer, market and product insights.
• Established company with strong growth and long‑term career paths.