Senior PR & Communications Expert (Remote)

SME Careers; Malaysia; On-site; MYR 224,273 - 336,409; Full time

Job summary

SME Careers is seeking a PR & Communications SME to review AI-generated outputs and craft expert communications content, including press releases, statements, FAQs, pitches, and comms plans.

You will evaluate messaging discipline, tone, and stakeholder fit, providing precise feedback and gold-standard rewrites with rationale. This is an hourly remote contractor role across time zones.

Qualifications

• Bachelor’s degree or higher in Communications, Journalism, Public Relations, Marketing, or a related field (or equivalent professional experience).
• 5+ years of professional experience in PR/communications, including writing and media-facing deliverables.
• Strong command of message development: narratives, proof points, objection handling, Q&A/FAQ frameworks, and tone control.
• Experience producing core comms assets: press releases, media pitches, bylines, statements, talking points, internal comms, and executive notes.
• Ability to evaluate outputs for accuracy, defensibility, and risk (overclaims, legal/compliance sensitivity, forward-looking statements, confidentiality).
• Familiarity with crisis comms principles: rapid response, stakeholder mapping, escalation paths, holding statements, and post-incident learnings.
• Strong editing and QA skills; ability to provide specific, actionable feedback and write gold-standard rewrites with rationale; minimum C1 English proficiency.

Responsibilities

• Develop AI training content: Create prompts and gold-standard PR/comms outputs to guide AI learning.
• Optimize AI performance: Evaluate and rank AI responses to improve message discipline, clarity, credibility, and stakeholder fit.
• Ensure model integrity: Test AI outputs for inaccuracies, reputational risk, bias, and unsafe claims across scenarios (product launch, incident response, policy change).

Job description

SME Careers is seeking a PR & Communications SME to review AI-generated outputs and craft expert communications content, including press releases, statements, FAQs, pitches, and comms plans.

You will evaluate messaging discipline, tone, and stakeholder fit, providing precise feedback and gold-standard rewrites with rationale. This is an hourly remote contractor role across time zones.