Senior Performance Marketing Executive - FB/IG ads (Remote)

Write Edge; Malaysia; Remote; MYR 100,000 - 150,000; Full time

Job summary

An educational enrichment centre in Malaysia is seeking a Performance Marketing Specialist to drive lead generation and enhance social media impact. The ideal candidate should have 3-4 years of experience in digital marketing and performance marketing strategies. Responsibilities include managing campaigns, budget, and data analytics. This role offers a salary of 4000-5500 MYR monthly in a dynamic environment focused on growth and mentorship.

Benefits

Career development opportunities

Respectful working environment

Dynamic working environment

Qualifications

• At least 3-4 years of experience in performance marketing, social media management or digital marketing.
• Strong knowledge of CRM systems, WordPress/Elementor, and social media platforms.
• Proven ability to manage multiple campaigns and projects end-to-end.

Responsibilities

• Take full ownership of all digital performance marketing efforts.
• Develop and execute SEM, SMM, and SEO campaigns.
• Track and analyse campaign performance, website traffic, and social media metrics.

Skills

Performance marketing

Social media management

Data analytics

Budget management

Tools

CRM systems

WordPress

Social media platforms

Job description

At Write Edge, we specialise in providing high-quality English and Writing tuition classes for Primary and Secondary school students in Singapore. The English enrichment centre was founded in 2014 with a vision to deliver exceptionally effective lessons that help to build a strong foundation in the English language and nurture writing skills in young students. From just 12 students and 1 branch in Singapore, Write Edge has since expanded to 12 physical branches, 1 online arm. Write Edge is now in Singapore, Malaysia and Indonesia. With decades of combined teaching, curriculum and education management experience, we’ve got a well-seasoned team at the helm. We work very hard to help our students have the best experience at Write Edge and take great pride in what we do.

Job Description

This role requires someone who can drive full‑funnel lead generation and grow our social media following and impact. The ideal candidate is both data‑driven and a strategist, capable of analysing data to drive performance.

Responsibilities

Performance Marketing

• Take full ownership and run point on all digital performance marketing efforts.
• Develop and execute SEM, SMM, and SEO campaigns across Google, Facebook, Instagram, TikTok, LinkedIn, YouTube, and other emerging platforms.
• Manage end‑to‑end campaign execution: ad creation, targeting, optimisation, and reporting.
• Conduct keyword research, A/B testing, and continuous campaign improvement to maximise ROI.
• Allocate and track digital marketing budgets, identifying opportunities for cost optimisation.
• Collaborate with content, design, and operations teams to ensure campaigns are delivered seamlessly.

Social Media & Events Management

• Develop and implement social media strategies to grow engagement, brand awareness, and customer retention.
• Create, schedule, and post social content (graphics, captions, videos) aligned with campaigns and brand identity.
• Monitor trends, track engagement, and adjust content and posting strategies as needed.
• Handle customer interactions and feedback on social media to maintain a positive brand image.
• Plan and execute online and offline events including logistics, marketing materials, and post‑event follow‑ups.

Data Analytics

• Track and analyse campaign performance, website traffic, social media metrics, and other digital KPIs.
• Generate actionable reports and insights to optimise campaigns and support decision‑making.
• Execute data‑driven A/B tests and adjust campaigns based on performance insights.
• Present campaign performance, insights, and recommendations to management regularly, demonstrating accountability for results and ROI.
• Be the main point of contact for all digital campaign performance, reporting, and optimisation strategies.

Budget Management (shared with BM Lead)

• Budget Allocation: Allocate and manage the digital marketing budget effectively to maximise ROI.
• Financial Reporting: Track and report on budget expenditure, ensuring transparency and accountability.
• Cost Optimization: Identify opportunities for cost savings and efficiency improvements in marketing spend.

Requirements

• At least 3‑4 years of experience in performance marketing, social media management or digital marketing.
• Hands‑on experience executing paid campaigns (SEM, SMM, SEO) and managing social media accounts.
• Strong knowledge of CRM systems, WordPress/Elementor, and social media platforms.
• Proven ability to manage multiple campaigns and projects end‑to‑end, meeting deadlines and KPIs.
• Strong creative, strategic, and analytical skills to translate insight into action.
• Excellent time management, prioritisation, and multitasking skills in a fast‑paced environment.
• Collaborative mindset, comfortable working with internal teams and external partners.

Further Details

1. Remotely for the Singapore Team.
2. Monday‑Friday, 9am to 6pm.
3. Salary: 4000‑5500 MYR Monthly.

Why join us?

• Work directly with an established leader and mentors who can help develop you and your career.
• A working environment that respects you and invests in you.
• A dynamic working environment that will constantly engage and challenge you.
• Opportunity to be part of a growth story.