Senior Performance Marketer & Content Creator

Webuy; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A dynamic digital marketing firm in Kuala Lumpur is looking for a Senior Performance Marketer & Content Creator to develop engaging social media content and optimize paid campaigns. The ideal candidate has at least 3 years of experience in social media marketing and strong video editing skills. Join a supportive and creative team environment that encourages experimentation and growth.

Benefits

Creative freedom

Opportunities for growth

Supportive work culture

Involvement in exciting projects

Qualifications

• Minimum 3 years of experience in social media content creation and/or performance marketing.
• Proficient in CapCut for video editing.
• Strong storytelling and copywriting skills.

Responsibilities

• Plan, create, and publish engaging content across platforms.
• Run and optimise paid campaigns to drive traffic and conversions.
• Analyse content performance to identify insights and improve results.

Skills

Content creation

Video editing

Social media strategy

Paid advertising

Data analysis

Copywriting

Education

Diploma/Degree in Marketing, Media, Communications or related field

Tools

CapCut

Adobe Premiere Pro

Final Cut Pro

Canva

Job description

Senior Performance Marketer & Content Creator

• Plan, create, and publish engaging content (videos, reels, stories, and posts) across platforms including Instagram, TikTok, Facebook and YouTube.
• Edit high‑quality videos (short‑form & long‑form) using CapCut; experience with Adobe Premiere Pro, Final Cut Pro or similar tools is a plus.
• Develop and manage a social media content calendar to ensure consistent posting and brand alignment.
• Leverage trends—jump on viral sounds, memes and hashtags to maximise reach and engagement.
• Write compelling copy for captions, headlines and video scripts that resonate with our target audience.
• Run and optimise paid campaigns (Meta Ads, TikTok Ads, Google Ads) to drive traffic, conversions and ROI.
• Analyse content and ad performance to identify insights, test new ideas and continuously improve results.
• Collaborate cross‑functionally with designers, marketing and sales teams on campaigns, launches and brand initiatives.
• Engage with followers to build an active and loyal online community.

Requirements

• Diploma/Degree in Marketing, Media, Communications or a related field.
• Minimum 3 years of experience in social media content creation and/or performance marketing.
• Proficient in CapCut for video editing (knowledge of Canva, Adobe Suite or similar tools is advantageous).
• Strong storytelling, creative ideation and copywriting skills.
• Solid understanding of social media algorithms, ad performance metrics and audience targeting.
• Data‑driven mindset with the ability to interpret analytics and turn insights into actionable strategies.
• Self‑motivated, organised and able to work in a fast‑paced environment.

Portfolio Requirement: Applicants must include samples of social media content (e.g. TikToks, Reels, Shorts or posts) showcasing video editing skills and creative flair.

What We Offer

• Creative freedom to experiment and make an impact.
• Opportunities to grow in digital marketing, content strategy and brand management.
• A dynamic, supportive and fun work culture.
• Involvement in exciting marketing campaigns, launches and brand‑building projects.