Senior Marketing Specialist SEA & India

AVEVA; Kuala Lumpur; Hybrid; MYR 247,000 - 331,000; Full time

Job summary

A leading industrial software company is seeking a Senior Marketing Specialist for SEA & India in Kuala Lumpur. In this role, you will architect and execute integrated marketing strategies to drive sales and strengthen the company's brand presence. Ideal candidates will have over 4 years of B2B marketing experience, a strong understanding of the B2B sales cycle, and exceptional project management skills. We're looking for a data-driven marketer with proficiency in marketing automation and CRM tools, particularly in the industrial software sector. Hybrid working options are available.

Benefits

Parental leave

Flexible benefits

Group insurances

Car allowances

Qualifications

• 4+ years of B2B marketing experience with proven track record in the technology sector.
• Strong understanding of the complex B2B sales cycle.
• Exceptional project management skills in fast-paced environments.

Responsibilities

• Develop and execute regional marketing plans.
• Localize global campaigns for maximum impact.
• Manage the regional marketing budget to ensure ROI.
• Track and report on marketing-sourced pipeline and campaign ROI.
• Cultivate strategic alliances with industry stakeholders.

Skills

B2B marketing experience

Demand generation

Project management

Marketing automation proficiency

Cultural awareness

Account-Based Marketing (ABM)

Tools

Marketo

Salesforce

Job description

AVEVA is creating software trusted by over 90% of leading industrial companies.

External Job Title: Senior Marketing Specialist SEA & India

Reports to: SEA + India Director / Senior Manager

Region & Area: Malaysia/Singapore

Job Purpose

To architect and execute integrated marketing strategies for the SEA markets, directly driving the sales pipeline and strengthening AVEVA's position as a leader in industrial software. This role is a strategic orchestrator, responsible for translating global marketing initiatives into high-impact, localized campaigns that drive demand, acquire new customers, and build a powerful brand presence across diverse markets.

Principal Accountabilities

• Develop and own the end-to-end execution of the regional marketing plan, integrating brand, demand, and partner activities to generate qualified leads and accelerate pipeline from large-scale industry conferences to targeted roundtables and webinars.
• Localize and execute global campaigns ensuring relevance and maximum impact in SEA and India.
• Manage the regional marketing budget, ensuring efficient allocation and a clear return on investment for all activities.
• Track, analyze, and report on marketing-sourced pipeline, conversion rates, and campaign ROI, providing regular insights to sales and regional leadership.
• Cultivate strategic alliances with key government bodies, industry associations, and academic institutions to boost AVEVA's influence and thought leadership.
• Generate powerful, localized content in collaboration with customers and partners, including case studies, testimonials, and co-branded assets that build trust and showcase our expertise.
• Localize and promote global content (reports, whitepapers, articles) to ensure it resonates with local market needs and cultural nuances.
• Work closely with sales leadership and account teams to align marketing activities with key accounts and territory plans.
• Act as the local brand guardian, ensuring all marketing outputs and communications adhere to AVEVA's global brand standards.

Important Working Relationships

• Internal: Sales Leadership & Account Executives (SEA); Global Brand, Communications & Performance Marketing Teams; Regional General Manager; Channel & Alliance Partners Team.
• External: Customers & Prospects; Industry Associations & Government Bodies; Media & Industry Analysts (local support); Marketing & PR Agencies.

Knowledge, Skills & Experience Required

• 4+ years of B2B marketing experience, with a proven track record in demand generation and pipeline management within the technology/industrial software sector.
• Strong understanding of the complex B2B sales cycle and experience working directly with sales teams to achieve shared revenue goals.
• Exceptional project management skills with the ability to manage multiple campaigns and stakeholders in a fast-paced, matrixed environment.
• Data‑driven marketer, proficient in marketing automation (e.g., Marketo) and CRM (Salesforce) platforms, with experience in objective-driven reporting, analytics, and leveraging AI tools to optimize marketing performance and streamline project management.
• Strong cultural awareness and experience marketing across the diverse SEA regions.
• Familiarity with industrial software.
• Experience in building industry relationships and hosting executive-level events like roundtables and panels.
• Hands‑on experience with Account-Based Marketing (ABM) strategies is a strong plus.

Marketing at AVEVA

At AVEVA Marketing, you’ll be part of a diverse global group of creative, strategic and digitally savvy thinkers and builders. Through integrated reputation, demand, engagement and enablement programs, we are at the very heart of advancing AVEVA’s mission to spark industrial ingenuity and drive responsible use of the world’s resources.

Whether you’re crafting world-class events and experiences or defining the go-to-market strategy for a particular region, industry or solution, you’ll be driving the success of AVEVA and our remarkable community of sellers, partners and customers.

Benefits

Singapore Benefits include: Parental leave, additional leaves including emergency leave, childcare leave and extended childcare leave, well-being support, flexible benefits, group insurances, car allowances (depending on the role), company’s gift.

It’s possible we’re hiring for this position in multiple countries, in which case the above benefits apply to the primary location. Specific benefits vary by country, but our packages are similarly comprehensive.

Hybrid Working

By default, employees are expected to be in their local AVEVA office three days a week, but some positions are fully office-based. Roles supporting particular customers or markets are sometimes remote.

Hiring Process

Interested? Great! Get started by submitting your cover letter and CV through our application portal. AVEVA is committed to recruiting and retaining people with disabilities. Please let us know in advance if you need reasonable support during your application process.

Background Check

AVEVA requires all successful applicants to undergo and pass a drug screening and comprehensive background check before they start employment. Background checks will be conducted in accordance with local laws and may, subject to those laws, include proof of educational attainment, employment history verification, proof of work authorization, criminal records, identity verification, credit check. Certain positions dealing with sensitive and/or third‑party personal data may involve additional background check criteria.

Equal Opportunity Employer

AVEVA is an Equal Opportunity Employer. We are committed to being an exemplary employer with an inclusive culture, developing a workplace environment where all our employees are treated with dignity and respect. We value diversity and the expertise that people from different backgrounds bring to our business. AVEVA provides reasonable accommodation to applicants with disabilities where appropriate. If you need reasonable accommodation for any part of the application and hiring process, please notify your recruiter. Determinations on requests for reasonable accommodation will be made on a case‑by‑case basis.