Senior Marketing Specialist- 54715-1

ManpowerGroup; Selangor; On-site; MYR 80,000 - 110,000; Full time

Job summary

A leading marketing agency in Malaysia is seeking a Product Marketing professional with at least 5 years of experience in B2B segments, especially on self-serve platforms. The role involves developing product value propositions, analyzing user journeys, and collaborating across teams to ensure successful product launches. The ideal candidate should be data-driven, possess strong problem-solving skills, and effectively manage project timelines while engaging stakeholders. Competitive opportunities await.

Qualifications

• Minimum 5 years of experience in product marketing or related roles.
• Experience in B2B SMB segments, especially with self-serve platforms.
• Strong problem-solving and project management skills.

Responsibilities

• Develop product value propositions based on insights and data.
• Analyze user journeys to define Customer Value Propositions.
• Collaborate with cross-functional teams for product launches.

Skills

Product marketing

B2B marketing

Project management

Data analysis

Collaboration

Problem-solving

Job description

About the Client

Our client is a leading technology-driven organization committed to delivering innovative solutions that enhance everyday experiences. Operating across multiple markets in Southeast Asia, the client focuses on creating impactful products and services that meet the evolving needs of businesses and consumers.

Key Responsibilities

• Develop product value propositions and messaging based on insights, data, and creativity.
• Analyze end-to-end user journeys to identify pain points and define clear Customer Value Propositions (CVP).
• Design and implement scalable strategies tailored to SMB and long-tail segments.
• Manage go-to-market plans for new features and products, including launches and adoption initiatives.
• Measure product funnel performance and marketing success, recommending improvements for both product and communications.
• Conduct ongoing customer research and provide insights to guide product and business decisions.
• Collaborate closely with cross-functional teams including Product, Design, Marketing, Operations, and Customer Support to ensure successful product launches and continuous engagement.

Job Requirements

• Minimum 5 years of experience in product marketing or related marketing roles with strong fundamentals.
• Proven experience in B2B SMB segments, particularly within self-serve platform environments.
• Strong problem-solving skills with a structured approach and ability to manage dynamic priorities.
• Excellent project management skills with experience handling multiple stakeholders and tight timelines.
• Data-driven mindset with proficiency in analytics and full-funnel performance optimization.
• Ability to craft compelling narratives and transform functional product benefits into engaging stories.
• Strong collaboration and influencing skills across diverse teams.
• Broad systems thinking and understanding of the intersection between business needs and user needs.