Senior Marketing Specialist

POLISEA SDN. BHD.; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading InsurTech group in Kuala Lumpur is seeking a Digital Marketing Specialist to lead social media strategies and marketing campaigns. The ideal candidate should have 3-5 years of experience in social media or digital marketing, strong communication skills in English and Bahasa Malaysia, and be proficient in tools like Canva and Adobe Creative Suite. This role offers dedicated learning opportunities and a fun working culture.

Benefits

Dedicated learning opportunities

Flexi Benefits for transport, dental, optical

Qualifications

• 3-5 years of experience in a social media / digital marketing / copywriting role.
• Strong writing skills with good communication ability in English and Bahasa Malaysia.
• Self-motivated, proactive, and willing to learn.

Responsibilities

• Lead and direct the social media strategic direction and marketing campaigns.
• Develop and execute marketing visuals for social media channels.
• Conduct deep-dive market research and competitor benchmarking.

Skills

Social media marketing

Copywriting

Video editing

Adobe Creative Suite

Tools

Canva

Adobe Illustrator

Adobe Photoshop

Figma

CapCut

Adobe Premiere Rush

Job description

About PolicyStreet

PolicyStreet is a leading InsurTech group, specialising in innovative digital insurance solutions for businesses and consumers in Southeast Asia and Australia. With a network of over 40 providers, we offer a comprehensive range of products, including embedded insurance, customised employee benefits, car insurance renewals, financial advisory, and digital solutions – making insurance straightforward for everyone. Through our regional group of companies, we serve more than 5 million customers with over US$ 10 billion in sum insured.

What You’ll Do

Lead and direct the social media strategic direction, marketing campaigns and initiatives.

Lead the team to develop and execute marketing visuals and multimedia content (e.g., graphics, video edits) for multiple social media channels (Facebook, Instagram, TikTok, etc.) to drive engagement & growth.

Write, edit, and proofread high‑quality copy for a variety of channels including websites, campaigns, social media, packaging, emails, etc.

Conduct deep‑dive market research into cultural trends, audience conversations, and content performance patterns as well as competitor benchmarking when needed.

Collaborate cross‑functionally with internal departments to ensure timely delivery of marketing needs.

What We Expect of You

• 3‑5 years of experience in a social media / digital marketing / copywriting role.
• Expressive and creative with a good grasp of consumer marketing fundamentals.
• Familiarity with multiple social media platforms and content/campaign planning.
• Design skills using tools like Canva, Adobe Creative Suite, or similar; knowledge of Adobe Illustrator, Photoshop or Figma is a plus.
• Experience with video editing (e.g., CapCut, Adobe Premiere Rush, or similar) is a plus.
• Strong writing skills with good communication ability in English and Bahasa Malaysia.
• Self‑motivated, proactive, and willing to learn.

Benefits

Dedicated learning opportunities & development plans to grow your career. Young & energetic team with focus on Innovation & Collaboration in a fun working culture. Flexi Benefits available for transport, dental, optical, traditional medicine, etc.