Marketing Manager

AVEVA Group; Kuala Lumpur; On-site; MYR 120,000 - 160,000; Full time

Job summary

AVEVA is looking for a Marketing Manager for SEA & India in Kuala Lumpur. This role involves architecting marketing strategies that strengthen AVEVA's position in industrial software.

The ideal candidate will have over 10 years of B2B marketing experience, a strong grasp of demand generation, and the ability to localize global campaigns effectively. You will manage the marketing budget and fast-track the sales pipeline through innovative marketing initiatives.

Qualifications

• 10+ years of B2B marketing experience in technology.
• Strong understanding of the B2B sales cycle.
• Exceptional project management skills.

Responsibilities

• Develop and execute regional marketing plans.
• Localize global campaigns for SEA and India.
• Manage marketing budget and track campaign ROI.

Skills

B2B marketing experience

Demand generation

Project management

Data-driven marketing

Cultural awareness in SEA

Tools

Marketing automation (Marketo)

CRM (Salesforce)

Job description

External Job Title

Marketing Manager, SEA & India

Reports to

Marketing Director, SEA & India

Region & Area

Malaysia/Singapore

Job Purpose

To architect and execute integrated marketing strategies for the SEA markets, directly driving the sales pipeline and strengthening AVEVA's position as a leader in industrial software. This role is a strategic orchestrator, responsible for translating global marketing initiatives into high-impact, localized campaigns that drive demand, acquire new customers, and build a powerful brand presence across diverse markets.

Main Responsibilities

• Develop and own the end-to-end execution of the regional marketing plan, integrating brand, demand, and partner activities to generate qualified leads and accelerate pipeline from large-scale industry conferences to targeted roundtables and webinars
• Localize and execute global campaigns ensuring relevance and maximum impact in SEA and India.
• Manage the regional marketing budget, ensuring efficient allocation and a clear return on investment for all activities.
• Track, analyze, and report on marketing-sourced pipeline, conversion rates, and campaign ROI, providing regular insights to sales and regional leadership.
• Cultivate strategic alliances with key government bodies, industry associations, and academic institutions to boost AVEVA's influence and thought leadership.
• Generate powerful, localized content in collaboration with customers and partners, including case studies, testimonials, and co-branded assets that build trust and showcase our expertise.
• Localize and promote global content (reports, whitepapers, articles) to ensure it resonates with local market needs and cultural nuances.
• Work closely with sales leadership and account teams to align marketing activities with key accounts and territory plans.
• Act as the local brand guardian, ensuring all marketing outputs and communications adhere to AVEVA's global brand standards.

Important Working Relationships

• Internal: Sales Leadership & Account Executives (SEA); Global Brand, Communications & Performance Marketing Teams; Regional General Manager; Channel & Alliance Partners Team.
• External: Customers & Prospects; Industry Associations & Government Bodies; Media & Industry Analysts (local support); Marketing & PR Agencies.

Knowledge, Skills & Experience Required

• 10+ years of B2B marketing experience, with a proven track record in demand generation and pipeline management within the technology/industrial software sector and hands-on experience with Account-Based Marketing (ABM) strategies.
• Strong understanding of the complex B2B sales cycle and experience working directly with sales teams to achieve shared revenue goals.
• Exceptional project management skills with the ability to manage multiple campaigns and stakeholders in a fast-paced, matrixed environment.
• Data-driven marketer, proficient in marketing automation (e.g., Marketo) and CRM (Salesforce) platforms, with experience in objective-driven reporting, analytics, and leveraging AI tools to optimize marketing performance and streamline project management.
• Strong cultural awareness and experience marketing across the diverse SEA regions.
• Familiarity with industrial software.
• Experience in building industry relationships and hosting executive-level events like roundtables and panels.
• Hands-on experience with Account-Based Marketing (ABM) strategies is a strong plus.

Background Checks

AVEVA requires all successful applicants to undergo and pass a drug screening and comprehensive background check before they start employment. Background checks will be conducted in accordance with local laws and may, subject to those laws, include proof of educational attainment, employment history verification, proof of work authorization, criminal records, identity verification, credit check. Certain positions dealing with sensitive and/or third‑party personal data may involve additional background check criteria.

Equal Opportunity Employer

AVEVA is an Equal Opportunity Employer. We are committed to being an exemplary employer with an inclusive culture, developing a workplace environment where all our employees are treated with dignity and respect. We value diversity and the expertise that people from different backgrounds bring to our business. AVEVA provides reasonable accommodation to applicants with disabilities where appropriate. If you need reasonable accommodation for any part of the application and hiring process, please notify your recruiter. Determinations on requests for reasonable accommodation will be made on a case‑by‑case basis.