Senior Marketing Manager ( FMCG )

PWM (PET WORLD INTERNATIONAL SDN BHD); Shah Alam; On-site; MYR 120,000 - 160,000; Full time

Job summary

A leading consumer goods company in Malaysia is seeking a Senior Marketing Manager to lead their marketing team. The ideal candidate will have at least 7 years of experience in marketing or brand management, a Bachelor's degree in a related field, and strong leadership capabilities. This role offers a competitive salary, performance-based bonuses, and health benefits, with opportunities for career growth in a dynamic environment.

Benefits

Attractive Salary Package

Performance-Based Bonuses

Health & Wellness Benefits

Career Growth Opportunities

Collaborative Work Environment

Learning & Development Programs

Qualifications

• Minimum 7 years in Marketing or Brand Management.
• Experience managing and leading teams of at least 4 people.
• Strong written and verbal communication skills.

Responsibilities

• Lead the execution of marketing plans for growth objectives.
• Manage marketing budget and analyze investment efficiency.
• Evaluate new media technologies and marketing trends.

Skills

FMCG experience

Team leadership

Presentation skills

Collaborative work

Education

Bachelor's Degree in Marketing or related field

Job description

We are looking for an experienced and strategic FMCG industry experienced Senior Marketing Manager to lead our marketing team and drive brand growth across multiple channels. This role is perfect for someone who thrives in a fast‑paced environment, is data‑driven, and has a passion for creating impactful campaigns that resonate with our audience.

Job Description

This is a feeder role / potential successor to CMO by developing a comprehensive and aligned strategic marketing roadmap.

Lead and direct the execution of marketing plans to achieve growth objectives in line with the overall commercial priorities.

Manage marketing budget and evaluate marketing investment efficiency to identify areas of improvement and propose changes.

Evaluate new media technologies and maintain knowledge of marketing trends, developments, and best practices to expand the brand’s competitive advantage.

Lead Marketing & NPD/Innovation team

Dotted line leading the Creative team on tasks and deliverables

Owns Annual Marketing Calendar – Comms, Media, Campaigns, Trade Activation and events

Ensure right communication levels between Marketing – Creative – R&D – Commercial (Sales & eComm) functions to ensure smooth execution of marketing calendar and plans.

Manages Marketing Spend – propose to CMO for approval, track, control, review post‑execution vs KPIs set

Job Requirements

• Min. 7 years in Marketing or Brand Management
• Experience managing & leading teams – min. 4 people team
• Good presentation skills & ability to manage senior leadership stakeholder
• Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field.
• Experience in the FMCG industry is preferred.
• Strong written and verbal communication skills.
• Capacity to work collaboratively within a team environment.

What We Offer

• Attractive Salary Package — commensurate with experience and performance.
• Performance‑Based Bonuses and annual salary reviews.
• Health & Wellness Benefits (medical, dental, and insurance coverage, gym facilities, yoga and pilates classes).
• Career Growth Opportunities in a dynamic and expanding company.
• Collaborative Work Environment with innovative and driven teammates.
• Working Arrangements and modern office setup.
• Learning & Development Programs to support your professional growth.

Why Join Us

At Pet World Group, we believe in empowering our people to bring bold ideas to life. You’ll be part of a forward‑thinking organization that values creativity, collaboration, and results. Join us and play a key role in shaping the future of our brand and business.

Company Overview

Pet World International Sdn Bhd, company established in 1979, originally operating as a photo retailer in southern Perak. Over the years, it has evolved into a prominent market expansion service provider, specializing in the distribution, retailing, and e‑commerce of consumer goods, pet care products, confectionery, IT gadgets, and outdoor lifestyle items. PWI provides a core competence in communication, involvement and a deep commitment to working across organizational boundaries, exporting to countries such as Brunei, Singapore, Indonesia, Australia, Vietnam, Cambodia, Hong Kong, Macau, China, Myanmar, Yemen, Papua New Guinea, and South Africa.