Senior Marketing Manager

MJM Malaysia Sdn Bhd; Petaling Jaya; On-site; MYR 200,000 - 250,000; Full time

Job summary

A leading beverage company in Malaysia is looking for a Senior Marketing Manager to own and drive the growth and profitability of its beverage portfolio. The role will involve managing brand KPIs, executing integrated marketing plans, and leading a team while collaborating with various stakeholders. With 7–10 years of FMCG marketing experience, candidates should have strong analytical skills and the ability to thrive in an entrepreneurial environment. The position offers a dynamic working atmosphere and potential career growth.

Qualifications

• 7–10 years FMCG marketing experience, preferably in beverages or impulse-driven categories.
• Proven experience owning brand growth with commercial accountability.
• Strong understanding of Malaysia GT, MT, convenience, and distributor-led execution.

Responsibilities

• Own beverage brand KPIs including sales value, volume, distribution, market share, and gross margin.
• Drive annual brand plans with clear volume, visibility, and trial objectives.
• Lead IMC planning with strong emphasis on digital-first campaigns.

Skills

FMCG marketing experience

Brand management

Analytical skills

Stakeholder management

Leadership

Education

Bachelor’s degree in Marketing, Business, Communications, or equivalent

Tools

Excel

PowerPoint

Job description

Overview

The Senior Marketing Manager – Beverages owns the growth, profitability, and brand equity of MJM’s beverage portfolio (V-Code Sparkling Coffee, Jasper and future extensions) in Malaysia. The role is accountable for brand P&L delivery, fast in-market execution, and building strong relevance across General Trade, Modern Trade, Convenience, On-Premise, and E-commerce channels.

This is a hands-on leadership role suited for a marketer who understands impulse-driven categories, price sensitivity, and high-frequency promotions.

Key Responsibilities

• Brand & Commercial Ownership
  
  
  
  • Own beverage brand KPIs including sales value, volume, distribution, market share, and gross margin
  
  
  • Lead brand positioning, architecture, and portfolio roles (core SKU, extensions, limited editions)
  
  
  • Drive annual brand plans with clear volume, visibility, and trial objectives
  
  
  
  


• Go-to-Market & Channel Execution
  
  
  
  • Translate brand strategy into channel-specific execution across:
  
  
  • General Trade (impulse, wholesalers)
  
  
  • On-Premise (cafés, gyms, petrol marts where applicable)
  
  
  • E-commerce
  
  
  • Partner closely with Sales & Trade Marketing on:
  
  
  • Price corridors and promo depth
  
  
  • In-store visibility, secondary displays, and sampling
  
  
  • New SKU and pack-type listings
  
  
  
  


• Integrated Marketing & Performance Marketing
  
  
  
  • Lead IMC planning with strong emphasis on:
  
  
  • Digital-first campaigns
  
  
  • KOL/KOC seeding and content performance
  
  
  • Sampling-led trial generation
  
  
  • Ensure campaigns drive awareness → trial → repeat, not just impressions
  
  
  • Track campaign effectiveness and continuously optimize based on results
  
  
  
  


• Consumer Insight & Innovation
  
  
  
  • Own beverage consumer insights (usage occasions, taste preference, energy/coffee mindset)
  
  
  • Lead innovation projects including:
  
  
  • New flavours / functional variants
  
  
  • Pack formats and limited editions
  
  
  • Manage end-to-end innovation execution from concept to post-launch review
  
  
  
  


• Agency & Stakeholder Management
  
  
  
  • Lead and evaluate digital, social, creative, PR, and event agencies
  
  
  • Act as the main brand interface with Sales, Supply Chain, Finance, and external partners
  
  
  
  


• People & Budget Management
  
  
  
  • Coach and develop Brand Manager(s) / Assistant Brand Manager(s)
  
  
  • Own beverage marketing budget planning, control, and ROI optimization
  
  
  
  

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or equivalent


• 7–10 years FMCG marketing experience, preferably in beverages or impulse-driven categories


• Proven experience owning brand growth with commercial accountability


• Strong understanding of Malaysia GT, MT, convenience, and distributor-led execution


• Hands-on experience in:


• Brand positioning & portfolio management


• Campaign execution & performance marketing


• Sampling, visibility, and trial-driven programs


• Strong analytical skills (Excel, PowerPoint); sales & promo analysis experience preferred


• Comfortable operating in a lean, fast-moving, entrepreneurial environment


• Strong leadership, stakeholder management, and execution mindset

Application Questions

Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?


• What’s your expected monthly basic salary?


• Which of the following types of qualifications do you have?


• How many years' experience do you have as a marketing manager?


• Have you worked in a role where you were responsible for budget management & forecasting?


• Have you worked in a role where you were responsible for brand planning?


• Which of the following Microsoft Office products are you experienced with?


• Do you have FMCG marketing experience?

Role

Regional Marketing & Communications (Marcomm) Manager