Senior Marketing Manager

Paramount Property Development Sdn Bhd; Shah Alam; On-site; MYR 120,000 - 180,000; Full time

Job summary

A leading property development firm is seeking a dynamic Senior Manager, Marketing to lead project launches and drive impactful marketing strategies. Responsibilities include executing marketing initiatives, managing a team of marketers, ensuring brand consistency, and collaborating with various stakeholders. Ideal candidates have a degree in Marketing or related fields and 10-15 years of experience in the property development sector. This role offers competitive perks including medical and dental benefits, gym access, and allowances.

Benefits

Medical

Miscellaneous allowance

Dental

Gym access

Handphone Allowance

Vision

Optical

Qualifications

• 10-15 years of marketing experience in the property development industry.
• Strong expertise in managing project development launches.
• Proven leadership and experience in managing teams.

Responsibilities

• Lead the end-to-end development and execution of sales launches.
• Ensure effective rollout of marketing initiatives that drive sales.
• Monitor timelines, budgets, and campaign effectiveness.

Skills

Project development launches management

Branding

Team leadership

Market analysis

Stakeholder management

Compliance with housing regulations

Excellent verbal and written communication in English

Excellent verbal and written communication in Bahasa Malaysia

Creative thinking

Education

Degree in Marketing, Business Administration, Mass Communication, or equivalent

Job description

We are seeking a dynamic and strategic Senior Manager, Marketing to lead our project launches and drive impactful marketing strategies for property developments in the Central Region. This position reports directly to the AGM, Marketing and is expected to play a leadership role in sales launches, executing marketing strategies, brand development and team performances to achieve business goals.

JOB DESCRIPTIONS:

Lead the end-to-end development and execution of sales launches and marketing strategies for new and existing projects.

Ensure effective rollout of soft and official launches, proper brand positioning and marketing initiatives that drive sales (on ground, online and offline).

Monitor timelines, budgets, and marketing strategies / campaign effectiveness and ROI.

Lead, coach, and motivate a team of project marketers to deliver excellence.

Build a collaborative, results-driven and agile marketing team that supports business objectives.

3. Branding & Communications

Oversee the creation of marketing collaterals and other brand assets in collaboration with the internal team and external agencies.

Ensure strong brand presence and brand consistency across all online and offline channels.

Conduct and provide market analysis and insights to support product positioning, pricing and marketing strategies.

Benchmark competitors and identify marketing opportunities.

5. Stakeholder Management

Collaborate closely with Sales, Product Development, Project, Finance, and Customer Care teams to align marketing efforts with achieving business goals.

Manage relationships with government agencies, bankers, media, suppliers and other consultants to ensure smooth and seamless execution of required tasks.

6. Events & Engagement

Plan and oversee impactful launch events, property showcases, and customer engagement activities.

Ensure professional execution and strong brand experience.

7. Reporting and compliances

Ensure all management reports are accurately updated and submitted on time.

Ensure timely submission to Ministry of Housing (MOH) on all required documents / reports including application or renewal of Developers Licenses, Advertising Permits, Form 7F, 7E and any other documents required by the authorities from time to time.

Ensure all launches, advertising and promotional initiatives and campaigns are conducted in full compliance with company policies, procedures and guidelines.

JOB REQUIREMENTS:

Degree in Marketing, Business Administration, Mass Communication, or equivalent.

10-15 years of marketing experiences in the property development industry.

Strong expertise in managing project development launches (pre and post launches), branding, build and maintain strong project and corporate branding and marketing budgeting and ROI.

Possess deep understanding of Malaysia’s property market trends and buyer behaviour.

Proven leadership and experience in managing teams and multiple project developments.

Regulatory knowledge and awareness of Malaysia’s housing regulations, guidelines, and requirement from KPKT and other advertising compliances (e.g., BNM, REHDA, KPKT).

Excellent verbal and written communication in English and Bahasa Malaysia. Mandarin proficiency is a plus.

Commercially astute, creative, and highly organized with a strong sense of accountability.

Paramount Property has a rich legacy in property development spanning more than four decades, tracing our roots to humble beginnings in Sungai Petani, Kedah where a rice miller’s first foray into property development would grow into the people’s developer. Our passionate, highly collaborative team at Paramount Property is driven by a shared vision with our parent company, Paramount Corporation Berhad– to change lives and enrich communities for a better world.

Perks and benefits: Medical, Miscellaneous allowance, Dental, Sports (e.g. Gym), Vision, Optical, Gym, Handphone Allowance, GHS, GPA and Sp.