Senior Marketing Manager

Healthy World Lifestyle Sdn Bhd (Ogawa); Shah Alam; On-site; MYR 200,000 - 250,000; Full time

Job summary

A health-focused company in Shah Alam, Malaysia, is seeking a Senior Marketing Manager to drive marketing strategy, oversee integrated campaigns, and enhance brand identity. The ideal candidate will have a Bachelor’s degree, at least 8 years of marketing experience with 3-5 years in a managerial role, and strong skills in branding and digital marketing. Proficiency in English, Malay, and Mandarin is required to liaise with the China HQ. This position offers a great opportunity to lead impactful marketing initiatives.

Qualifications

• Bachelor's Degree in a relevant field is required.
• Minimum 8 years of marketing experience is essential.
• At least 3-5 years in a managerial or senior role.

Responsibilities

• Drive overall marketing strategy to support growth.
• Plan and execute integrated marketing campaigns.
• Monitor and optimise marketing performance with data analysis.

Skills

Marketing strategy

Campaign management

Event marketing

Data analysis

Branding

Digital marketing

Integrated marketing communications

English proficiency

Malay proficiency

Mandarin proficiency

Education

Bachelor’s Degree in Marketing, Business, Communications, or a related field

Job description

Responsibilities

Drive overall marketing strategy to support business growth and brand objectives.

Plan and execute integrated marketing campaigns and marketing events across online and offline channels, including brand campaigns, product launches, and promotional activities.

Develop and strengthen brand identity, brand guidelines, and consistent brand messaging across all marketing touchpoints.

Monitor, analyse, and optimise marketing performance, including traffic, leads, and campaign ROI.

Use data and insights to improve campaign effectiveness and customer engagement.

Collaborate with internal teams and external agencies to deliver aligned marketing initiatives.

Track market trends and competitor activities to identify opportunities and risks.

Requirements

Bachelor’s Degree in Marketing, Business, Communications, or a related field.

Minimum 8 years of marketing experience, with at least 3–5 years in a managerial or senior role.

Strong experience in marketing strategy, campaign management, and event marketing.

Proven ability to analyse and interpret marketing data, traffic, and performance metrics to drive decision-making.

Solid understanding of branding, digital marketing, and integrated marketing communications.

Proficient in English and Malay; Mandarin is required to liaise with China HQ stakeholders.

Unlock job insights

• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• Have you worked in a role where you were responsible for brand planning?
• Which of the following types of qualifications do you have?
• How many years' experience do you have as a Brand Marketing Manager?
• How many years' experience do you have as a marketing manager?
• How many years of digital marketing experience do you have?
• How much notice are you required to give your current employer?