Senior Marketing Executive (specialist in Digital Marketing)

Private Advertiser; Puchong; On-site; MYR 150,000 - 200,000; Full time

Job summary

A leading marketing company in Puchong is seeking a Senior Marketing Executive to drive innovative digital marketing strategies and enhance brand presence. Candidates should have over 3 years of relevant experience, proficiency in multiple languages, and strong analytical skills. The role includes managing advertising initiatives, optimizing performance metrics, and collaborating with cross-functional teams. This is an excellent opportunity with an attractive remuneration package.

Benefits

Attractive remuneration package

Qualifications

• Minimum 3 years of relevant experience in marketing or advertising.
• Proficiency in Mandarin, English, and Bahasa Malaysia.
• Strong analytical skills with media buying and SEO/SEM experience.

Responsibilities

• Develop and implement digital marketing strategies.
• Analyze and optimize performance metrics.
• Manage partnerships and sponsorships.

Skills

Digital marketing strategies

Data analysis

Social media marketing

Collaboration

Budget management

Education

Diploma or degree in Marketing, Advertising, Media, Mass Communication

Tools

CRM systems

Advertising tools

Job description

Senior Marketing Executive (specialist in Digital Marketing)

Develop digital strategies: Create and implement cutting-edge digital marketing plans to boost brand awareness and grow our client's follower base across various social media platforms.

Analyze and optimize: Monitor key performance metrics and use data-driven insights to enhance campaign effectiveness and engagement.

Lead advertising initiatives: Guide the creation and execution of compelling advertising strategies, including promotions and campaigns.

Support operations: Collaborate with operations teams to drive sales, promote events, and execute targeted marketing activities.

Manage partnerships: Handle sponsorships and collaborations to align with overall advertising goals and brand vision.

Stay industry-savvy: Conduct ongoing research to keep abreast of the latest trends and developments in digital marketing.

Drive performance: Analyze sales data and advertising channels to identify areas for improvement and optimize outcomes.

Cross-functional collaboration: Work closely with Events, Creative, and CRM teams to ensure integrated and impactful advertising efforts.

Budget management: Develop and oversee financial plans for advertising activities, ensuring efficient resource allocation.

Multi-channel expertise: Utilize a diverse range of advertising channels, including Google My Business, social media, websites, influencer marketing, and traditional media.

Campaign execution: Plan and implement advertising campaigns, media buys, and SEO/SEM strategies to maximize reach and impact.

Metric mastery: Analyze key performance indicators such as CTR, CPC, ROAS, and CPR to continuously improve advertising effectiveness.

Who are they looking for?

Educational background: Diploma or degree in Marketing, Advertising, Media, Mass Communication, or a related field.

Experience: At least 3 years of relevant experience in advertising, marketing, or related fields.

Social media prowess: Demonstrated ability to grow social media followers, engagement, and brand presence through strategic content planning and platform-specific campaigns.

Multilingual communication: Proficiency in Mandarin, English, and Bahasa Malaysia.

Analytical mindset: Strong analytical skills with experience in media buying and SEO/SEM.

Tech-savvy: Proficiency in using advertising tools, CRM systems, and campaign management platforms.

Team player: Creative, detail-oriented, and collaborative.

Why you should consider this opportunity?

Our client offers an attractive remuneration package and other benefits.

How to apply

Ready to join this role? Click Apply now to submit your resume and share your availability and expected salary with us!

We encourage all qualified candidates to apply, regardless of background or experience level.

All information received will be kept strictly confidential and will be used only for employment-related purposes.

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