Senior Marketing Executive - Public Relations

Legoland Malaysia Resort; Johor Bahru; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading family entertainment resort in Johor is looking for a Senior Marketing Executive - Public Relations to enhance brand perception through strategic media and influencer engagement. The ideal candidate will have 3-5 years of relevant experience and strong communication skills. You’ll be responsible for developing PR strategies, managing media relations, and monitoring sentiment to drive positive exposure. Join us to earn competitive benefits and contribute to an exciting, creative environment.

Benefits

Competitive salary

Medical benefits

Dental benefits

Staff discounts

Free annual pass

Qualifications

• 3–5 years of experience in public relations, communications, or digital media.
• Proven success in planning and executing media and influencer campaigns.
• Strong written and verbal communication skills.

Responsibilities

• Develop and execute PR strategies to promote the Resort.
• Build relationships with media, influencers, and bloggers.
• Monitor media coverage and prepare performance reports.

Skills

Public relations

Communications

Digital media

Media pitching

Copywriting

Community relations

Education

Diploma, Advanced Diploma, or Bachelor’s degree in Marketing, Mass Communication, Public Relations

Tools

Meltwater

Cision

Sprinklr

Job description

Senior Marketing Executive - Public Relations

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At LEGOLAND Malaysia Resort – Earn AWESOME Benefits, Build AWESOME Memories, and Make an AWESOME Difference. With our Theme Park, Water Park, Hotels, SEA LIFE CENTRE - the opportunities here at LEGOLAND are endless!

Overview

The Marketing Executive – Public Relations is responsible for developing and executing proactive public relations and media strategies that drive awareness, excitement, and positive brand perception for LEGOLAND Malaysia Resort. This includes managing relationships with media, influencers, and community partners; crafting compelling narratives; supporting brand campaigns; and ensuring all communications reflect the Resort’s positioning as the ultimate LEGO family destination in Asia.

Responsibilities

• Develop and execute PR strategies to promote LEGOLAND Malaysia Resort across traditional and digital platforms, driving media exposure and positive sentiment.
• Build, manage, and maintain relationships with key media, influencers, bloggers, and content creators in core and regional markets.
• Research, create, and pitch story ideas, press releases, advisories, and news angles to maximize coverage across print, broadcast, and online media.
• Coordinate and host media familiarization trips, influencer visits, and press events, including logistics, briefings, and post-event coverage.
• Act as spokesperson or liaison for the Resort in assigned areas; prepare key messages, Q&As, and talking points for senior spokespeople.
• Monitor media coverage, sentiment, and share of voice using analytics tools; prepare monthly PR performance reports with actionable insights.
• Collaborate with digital, social, and brand teams to ensure consistent storytelling across channels and campaigns.
• Support crisis communication readiness by maintaining a crisis response framework and coordinating with Merlin’s global PR and Legal teams as needed.
• Maintain an updated media and influencer database, PR calendar, and content library (photos, videos, and testimonials).
• Participate in marketing projects, events, and initiatives as assigned to support overall departmental goals.

Qualifications

• 3–5 years of experience in public relations, communications, or digital media, ideally within tourism, hospitality, or family entertainment industries.
• Proven success in planning and executing media and influencer campaigns, press events, and community relations initiatives.
• Strong written and verbal communication skills, including media pitching, copywriting, and presentation skills.
• Experience using media monitoring tools (e.g., Meltwater, Cision, Sprinklr) and digital reporting dashboards.
• Ability to manage multiple projects under tight deadlines while maintaining accuracy and attention to detail.
• Collaborative mindset and ability to work cross-functional in a fast-paced, creative environment.
• Diploma, Advanced Diploma, or Bachelor’s degree in Marketing, Mass Communication, Public Relations, or a related field. Professional certification in PR or digital marketing will be an advantage.

About The Benefits

In return you will find a competitive salary and benefits package (including a medical, dental and insurance), and benefit from free annual pass, staff discounts, and free entry to all our Merlin attractions which also extend to family and friends. In addition, you can expect continued growth of joining an exciting, global organization.

Job Insights

Salary match Number of applicants Skills match

Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• How many years' experience do you have as a Public Relations Executive?
• How many years of digital marketing experience do you have?
• Are you experienced with copy writing and content creation?

About LEGOLAND Malaysia Resort

The LEGOLAND® Malaysia Resort brings together a LEGOLAND Park, Water Park and Hotel in one LEGO® themed location. It is a family holiday destination with more than 70 hands-on rides, slides, shows and attractions. It has seven themed areas of attractions for all ages such as The Beginning, LEGO® Technic, LEGO Kingdoms, Imagination, LEGO City, Land of Adventure and MINILAND. It’s an inspirational land where the children are the heroes. From LEGO experiment centres to rollercoasters, the park is a day-long voyage of discovery for all the family.

LEGOLAND Water Park which can be enjoyed seperately or in combination with the theme park has more than 20 slides and water based attractions and boasts 70 LEGO models. The LEGOLAND Malaysia Resort is designed for families with children aged 2-12.

LEGOLAND® Hotel Malaysia has 249 themed guest rooms, you and your family can choose from one of three popular LEGO lines – Pirate, Kingdom or Adventure themed. All rooms include two separate sleeping areas, with a king-size bed for grown-ups, and a separate area for up to three little ones, complete with a bunk bed, pull-out trundle bed and their very own TV!

Treat your family to the ultimate LEGO® experience at LEGOLAND® Malaysia Resort. From the moment you arrive at the spectacular dragon-guarded entrance, you'll be delighted by interactive LEGO® features, themed play areas, kid's entertainment and family restaurant with amazing LEGO® models everywhere. It is the first of its kind in Asia and will offer adventure, education and fun for action-packed day trips or short break destination.

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Perks and benefits Medical Dental Sports (e.g. Gym) Parking Housing/Transport Allowance, Higher EPF contributi

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