Senior Marketing Executive (Fashion & Beauty)

Valiram; Kuala Lumpur; On-site; MYR 150,000 - 200,000; Full time

Job summary

A leading luxury goods retailer in Kuala Lumpur is seeking a Senior Marketing Executive to enhance brand visibility and customer engagement. The role focuses on executing multi-channel marketing campaigns and strategic PR initiatives tailored to luxury brands. Candidates should possess a degree in a relevant field and 1-3 years of marketing experience, preferably in luxury goods or beauty. Fluency in English and proficiency in Microsoft Office are essential. This position offers an exciting opportunity in a high-end retail environment.

Qualifications

• Minimum 1-3 years experience in luxury goods, F&B, beauty or comparable retail environment.
• Experience with CRM/client insight and omnichannel marketing.
• Fluent in English (written and spoken); additional languages are a plus.

Responsibilities

• Drive brand visibility and luxury customer engagement.
• Execute multi-channel marketing campaigns and promotional events.
• Monitor and analyze market trends to inform strategy.

Skills

Interpersonal skills

Detail-oriented

Teamwork

Resilience

Education

Degree in Business, Marketing, Communications or related discipline

Tools

Microsoft Office skills

Job description

Senior Marketing Executive (Fashion & Beauty)

Valiram was established in 1935 in Kuala Lumpur, Malaysia, originally specializing in the textile trade. Today, Valiram is Southeast Asia’s leading luxury goods and 360° retail specialist with presence in Malaysia, Singapore, Indonesia, Australia, Thailand, Hong Kong, Macau, Vietnam and the Philippines. Operating more than 500 stores, a number which continues to grow, the group represents in excess of 200 brands across various categories, from fashion and accessories, timepieces and jewelry, perfume and cosmetics to confectionery and dining concepts.

Learn more about us at www.valiram.com

Beauty (Victoria’s Secret, Bath & Body Works, Rituals, Molton Brown)

Fashion (Michael Kors, Steve Madden, Tory Burch, Chloe, MLB Korea, Giuseppe Zanotti, Charles & Keith, Pedro etc)

Accessories (Swarovski, Mont Blanc)

Travel Retail (Hermes, Bvlgari, The Flying Emporium, Coach, Polo Ralph Lauren, Lacoste, Beaute Love, Ion Gizmos, Candy Party, Wear + When, Tumi)

POSITION SUMMARY

The Marketing Executive plays a pivotal role in driving brand visibility and luxury customer engagement for Valiram's portfolio of international brands. This role focuses on the end-to-end execution of multi-channel marketing campaigns, promotional events, and strategic PR initiatives designed to create compelling, world‑class retail experiences and meet key business KPIs in a fast‑paced, high‑end retail environment.

KEY AREAS OF RESPONSIBILITIES

BRAND MARKETING

• Protect the brand equity by ensuring highest standards of execution.
• Maintain thorough understanding of brand, competitors, customers and brand DNA.
• Identify opportunities and propose marketing activations to Marketing Managers across all stores/restaurants through competitor and customer insights to implement and scale differentiated marketing campaigns.
• Follow‑up on activations of monthly marketing plan – prioritize key campaigns/promotions and ensure it is communicated in a timely manner.
• Collate every country’s campaigns/ marketing initiative executed to ensure report is timely submitted.
• Monitor and analyze market trends, developing learnings of key target markets and providing feedback to build strategy on how we engage with customers.
• Localization – leading the thinking on what works and what doesn’t work in respective markets.
• Maximize collaboration, efficiency and creativity by building and maintaining consistent brand identity across marketing and public relations channels.

CRM

• Strengthen Customer Journey Experience – support in developing robust CRM loyalty strategy – Welcome pack, loyalty program, birthday, re‑targeting, etc.
• Drive strong recruitment with the right marketing activations & services – driven proposition – partner CEM on curating and advising the automations journeys.
• Using your knowledge of different customer segments to develop personalized content that communicates brand’s storytelling.
• Keep up to date with new initiatives in the communications sphere and implement where appropriate.

RETAIL & OMNICHANNEL EXCELLENCE

• Partner Principal, CEM, Merchandising & Planning, Creative & VM, and Retail to design and articulate the ultimate seamless customer experience journey with an omnichannel approach, from prospecting to evaluation to conversion.
• Collect & analyze actionable client insights toward recruitment, retention goals, and to drive brand and fine fragrance business.
• Partner E‑comm and Merchandising & Planning team to plan and drive differentiated e‑business initiatives (campaigns & product mix) to nurture e‑business and digital channels to gain fair share.
• Partner with Digital team to ensure comprehensive digital media plan for all priority campaigns and promotion across all countries – Digital ads, Social media, etc.

REPORTING AND ANALYSIS

• Prepare marketing reports for management analysis.
• Ensure timely submission of all marketing reports including post‑event reports.
• Review and research marketing campaigns of competitor brands.
• Assist in tracking marketing performance, gather consumer insights, and evaluate program effectiveness.
• Assist in delivering post‑program and promotion analysis and key best practices to Management.
• To provide administrative support e.g. preparation of PO, vouchers and other relevant reports.
• Updating and maintaining the marketing department’s documentation and databases.

KEY REQUIREMENTS

• Minimum a Degree in Business, Marketing, Communications or a related discipline.
• Minimum 1‑3 years’ experience in luxury goods, F&B, beauty or a comparable retail environment and experience with CRM/client insight and omnichannel marketing.
• Good interpersonal skills.
• Pleasant personality.
• Proficient in Microsoft Office Skills.
• Result and detail oriented and organized.
• Teamwork and people leadership and stakeholder management.
• Demonstrate resilience, agility, innovation, manage complexities and navigate ambiguities.
• A motivating can‑do attitude and possess a hands‑on attitude.
• Fluent English and both in written and spoken. Knowledge of other language is added advantage.

Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• What’s your expected monthly basic salary?
• How many years’ experience do you have as a marketing executive?