Senior Marketing Executive (Fashion)

Weco Marketing Sdn Bhd; Kuala Lumpur; On-site; MYR 150,000 - 200,000; Full time

Job summary

A marketing company in Kuala Lumpur is seeking a candidate for event and campaign management, brand outreach, and customer retention. Responsibilities include overseeing in-store events and collaborating with teams. Ideal candidates should have a degree in Marketing, strong communication skills, and proficiency in Mandarin and English. The role offers career opportunities and performance bonuses.

Benefits

Career path opportunities

Performance bonuses

Clothing allowance

Staff discount

Easy access via public transport

Qualifications

• 1-2 years of hands-on experience in e-commerce or marketing roles.
• Ability to thrive in a fast-paced environment.
• Proficient in communicating with Mandarin-speaking clients.

Responsibilities

• Oversee in-store events, product launches, and customer engagement initiatives.
• Lead customer retention and loyalty programs.
• Drive brand visibility online and offline.
• Coordinate A&P activities with mall management.
• Collaborate with internal teams for aligned marketing efforts.

Skills

Strong communication skills

Negotiation skills

Proficiency in digital marketing tools

Creativity

Graphic designing capabilities

Photography skills

Videography skills

Proficiency in Mandarin

Proficiency in English

Education

Diploma or Bachelor's degree in Marketing

Job description

Responsibilities

Event and Campaign Management - oversee in-store events, product launches, and customer engagement initiatives

Customer Retention and Loyalty Programs - lead customer retention efforts, including sourcing suppliers for Gift With Purchase (GWP) initiatives and implementing strategies to enhance loyalty

Brand Outreach and Online Exposure - drive brand visibility both online and offline

Liaison with Mall Management - coordinate A&P activities with mall management to promote the brand effectively

Cross-Functional Collaboration - collaborate with internal teams to ensure marketing efforts align brand strategy.

Requirements

Diploma or Bachelor's degree in Marketing or related field is required

Strong communication and negotiation skills are necessary

Proficiency in digital marketing tools and platforms is essential

Creativity is crucial for driving brand growth and customer engagement

Graphic designing capabilities, basic photography and videography skills are preferred

Proactive attitude and ability to thrive in a fast-paced environment are required

Proficiency in Mandarin and English languages is necessary. We are seeking candidates proficient in Mandarin to effectively communicate with Mandarin-speaking clients.

Preferably, 1-2 years of hands-on experience in e-commerce or marketing roles

Perks of Being on the Team

Career path opportunities across marketing and communication

Performance bonuses

Clothing allowance and staff discount

Easy access via public transport