Senior Marketing Executive - Education

Sentral Education Sdn. Bhd.; Penang; On-site; MYR 50,000 - 70,000; Full time

Job summary

A leading educational institution in Penang is seeking a Senior Marketing Executive to lead marketing initiatives aimed at enhancing brand awareness and student recruitment. This role involves planning campaigns, managing events, and collaborating with the marketing team. The ideal candidate holds a degree in Marketing and has 3–5 years of experience in marketing, preferably in the education sector. Candidates must possess strong communication skills in English and Malay and be proactive and results-driven.

Qualifications

• 3–5 years of relevant marketing experience, preferably in the education or service sector.
• Strong understanding of branding and digital marketing.
• Excellent communication skills in English and Malay (Mandarin is an advantage).

Responsibilities

• Plan and execute marketing campaigns, events, and promotions.
• Conduct market research and competitor analysis.
• Manage digital marketing activities, including social media and email.

Skills

Brand Management

Campaign Management

Digital Marketing

Communication Skills

Market Research

Education

Bachelor’s Degree in Marketing, Business, or Communications

Job description

About the Role

We are a dynamic and growing educational institution seeking a Senior Marketing Executive to plan and execute marketing initiatives that drive brand awareness, student recruitment, and business growth. In this role, you will plan and execute marketing campaigns, manage events, and support the development of strategic marketing plans. You’ll work closely with the Marketing Manager and cross-functional teams to help achieve our enrolment and brand visibility goals.

Key Responsibilities

• Plan and execute marketing campaigns, events, and promotions to enhance visibility and student enrolment.
• Conduct market research and competitor analysis to identify new opportunities.
• Manage digital marketing activities, including social media, email, and promotional content.
• Provide course counselling and engagement to prospective students and parents.
• Represent the College at education fairs, seminars, and public events.
• Maintain marketing databases and performance reports, ensuring effective tracking and improvements.

Requirements

• Bachelor’s Degree in Marketing, Business, or Communications.
• 3–5 years of relevant marketing experience, preferably in the education or service sector.
• Strong understanding of branding, campaign management, and digital marketing.
• Excellent communication skills in English and Malay (Mandarin is an advantage).
• Creative, proactive, and results-driven with strong teamwork skills.
• Possess own transport and willing to work on some weekends for events and recruitment activities.

About us

Sentral Education Sdn. Bhd. is a leading provider of high-quality educational services in Penang, Malaysia. Our mission is to empower students of all ages to reach their full potential through innovative teaching methods and a supportive learning environment. With a team of dedicated educators and a commitment to excellence, we are poised for continued growth and success.

If you're excited about the opportunity to join our team, we encourage you to apply now!