Senior Marketing Executive

Innoverse Marketing Sdn Bhd; Subang Jaya; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading gaming marketing firm in Subang Jaya is seeking an experienced marketing professional to drive their marketing campaigns. The ideal candidate will have over 5 years of experience in social media management, ad campaigns, and SEO. You'll collaborate with teams to craft strategies that resonate with gaming audiences. This role offers a dynamic work environment where creativity is valued.

Qualifications

• 5+ years of experience in social media management and ads management.
• Proven experience in SEO and using Google Analytics effectively.
• Ability to manage multiple projects and deadlines efficiently.

Responsibilities

• Develop and execute comprehensive social media strategies.
• Manage and optimize paid advertising campaigns to maximize ROI.
• Conduct in-depth SEO analysis and implement strategies for improvement.
• Monitor campaign performance and provide actionable insights.
• Collaborate with teams to align marketing efforts.

Skills

Social media management

Ads management

SEO

Google Analytics

Communication skills

Analytical skills

Education

Bachelor’s degree in marketing or related field

Master’s degree or relevant certifications

Tools

Facebook Ads

Google Ads

HubSpot

Job description

At Innoverse, we are pioneers in the gaming industry, specializing in game development, game publishing, and gaming-related marketing. With a passion for creating immersive gaming experiences, we leverage the latest technologies and innovative strategies to push the boundaries of what games can be. Our mission is to deliver exceptional gaming experiences that captivate and inspire players around the world. We are committed to fostering a culture of creativity, collaboration, and excellence within our team. As we continue to grow, we aim to be a leading force in the gaming industry, recognized for our innovative products and effective marketing strategies that connect games with their ideal audiences.

Why Join Us

Innoverse is a place where creativity meets opportunity. We are dedicated to nurturing the talents of our team members, offering a dynamic environment that encourages professional growth and innovation. Joining our team means being part of a community that values bold ideas and continuous improvement. Our culture is built on collaboration, where every team member plays a crucial role in our success. At Innoverse, you’ll have the chance to work on exciting projects, contribute to the development of groundbreaking games, and help shape the future of gaming.

Position Purpose

This position is key to driving the success of our marketing campaigns and enhancing our brand presence. You will be central to analyzing ad performance, optimizing strategies, and fostering collaboration across departments. A unique aspect of this role is the opportunity to leverage your expertise in marketing and creativity, making a significant impact in our innovative and dynamic work environment.

Key Responsibilities

• Develop and execute comprehensive social media strategies across multiple platforms to engage and grow our audience.
• Manage and optimize paid advertising campaigns (e.g., Google Ads, Facebook Ads, TikTok Ads) to maximize ROI.
• Conduct in-depth SEO analysis and implement strategies to improve organic search rankings and website visibility.
• Utilize Google Analytics and other tools to monitor campaign performance and website traffic, providing actionable insights.
• Analyze advertising results and present detailed reports with recommendations for improvement.
• Stay updated on the latest trends in digital marketing, gaming, and advertising technologies.
• Collaborate with cross-functional teams to align marketing efforts with business goals.
• Drive creative campaigns that resonate with target audiences, particularly in the gaming sector.

Qualifications

• Bachelor’s degree in marketing, Advertising, Business Administration, or a related field.
• A master’s degree or relevant certifications (e.g., Google Analytics, Facebook Blueprint, HubSpot, or similar) is a plus.
• Minimum of 5 years’ proven experience in social media management, ads management, SEO, and Google Analytics.
• Exceptional analytical skills with the ability to interpret complex data and translate it into actionable strategies.
• Experience in the gaming industry or a deep understanding of gaming audiences is a significant plus.
• Strong communication and presentation skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Familiarity with additional marketing tools and platforms is an advantage.
• A proactive, results-oriented, and innovative mindset.
• Looking for a candidate who can communicate effectively with clients in both English and Mandarin.