Senior Marketing Executive

Tru Automotive (M) Sdn. Bhd.; Shah Alam; On-site; MYR 50,000 - 70,000; Full time

Job summary

A leading aftermarket automotive parts distributor in Malaysia is seeking an experienced marketing professional. You will plan and execute marketing campaigns across both digital and offline channels, monitor performance metrics, and manage marketing budgets. The ideal candidate has over 5 years of marketing experience and is skilled in digital marketing tools. Join our dynamic team and contribute to our growth in the automotive aftermarket industry.

Qualifications

• At least 5 years of experience in marketing, with exposure to both digital and traditional marketing channels.
• Creative mindset with attention to detail and ability to multitask in a fast-paced environment.

Responsibilities

• Plan, develop, and execute marketing campaigns across digital platforms and offline channels.
• Monitor and analyze campaign performance and prepare reports with actionable insights.
• Manage marketing budgets and ensure cost-effective use of resources.
• Conduct market research and competitor analysis to inform marketing strategies.

Skills

Digital marketing tools knowledge

Excellent communication skills

Organizational skills

Project management skills

Problem-solving ability

Tools

Google Analytics

Email marketing software

Job description

Responsibilities

Plan, develop, and execute marketing campaigns across digital platforms (social media, website, email marketing, online ads) and offline channels (events, print materials, promotions).

Create, manage, and monitor content and visuals for the company’s various brand Facebook pages, ensuring alignment with each page’s concept and communication plan; respond to inquiries and coordinate with relevant internal departments as needed.

Plan, oversee, and execute brand communication through various online platforms such as the company website, Facebook, YouTube, e-commerce platforms and etc.

Manage product-related information including videos, images, and other media for e-commerce to ensure accurate product understanding.

Monitor and analyze campaign performance and prepare reports with actionable insights to improve effectiveness.

Manage marketing budgets and ensure cost‑effective use of resources.

Conduct market research and competitor analysis to inform marketing strategies. Monitor marketing trends and competitor activities, particularly in the automotive and related industries.

Manage daily operations across e-commerce platforms.

Take ownership of all product information and key selling points for e‑commerce listings.

Develop and execute platform‑specific strategies to maximize visibility and sales.

Respond to customer inquiries on digital platforms and ensure timely communication.

Assist with the organization of company events, trade shows, and other offline marketing activities.

Perform other marketing‑related duties as assigned by management.

Qualifications

At least 5 years of experience in marketing, with exposure to both digital and traditional marketing channels.

Strong knowledge of digital marketing tools (social media platforms, Google Analytics, email marketing software).

Experience with offline marketing activities such as event planning and print media.

Excellent communication, organizational, and project management skills.

Creative mindset with attention to detail and ability to multitask in a fast‑paced environment.

About the Company

Tru Automotive, a subsidiary of Automotive Asiatic (Thailand) Co Ltd, is a leading aftermarket automotive parts distributor in Malaysia. We are committed to delivering the highest quality products and services, ensuring our customers’ utmost satisfaction.

At Tru Automotive, we embody the spirit of being the true professional in the automotive aftermarket industry, guided by four strategic pillars:

• Tru Knowledge of Aftermarket Spare Parts
• Tru Understanding of Market and Customer Needs
• Tru Technical Expertise
• Tru Value of Products & Services

We are continuously growing and looking for dynamic, passionate, and dedicated individuals to join our team. Be part of our journey and let’s be TRU together!