Senior Marketing Executive

Faiza Marketing; Seremban; On-site; MYR 50,000 - 70,000; Full time

Job summary

A marketing firm in Negeri Sembilan seeks a Marketing Manager to plan and execute strategies that strengthen brand awareness. The role involves managing campaigns, conducting market research, and collaborating with cross-functional teams for brand activation. Applicants should have a Bachelor's Degree in Marketing or related fields and 3-5 years of experience in FMCG marketing, with strong skills in digital marketing and communication.

Qualifications

• Minimum 3–5 years experience in marketing, preferably FMCG.
• Experienced in digital marketing, branding and campaign management.
• Creative, resourceful, analytical and independent.

Responsibilities

• Plan, develop and execute marketing strategies to strengthen brand awareness.
• Manage and monitor marketing campaigns including digital, trade marketing and in-store promotions.
• Conduct market research, competitor analysis and consumer insights for strategic planning.
• Collaborate with Sales, Trade Marketing and Product teams to ensure cohesive brand activation.
• Manage social media content, digital advertising and brand communication.
• Coordinate product launches, events, roadshows and promotional activities.
• Prepare marketing reports, campaign performance analysis and presentations for management.
• Liaise with external partners, agencies, vendors and media.

Skills

Digital marketing

Branding

Campaign management

Market research

Strong communication

Education

Bachelor’s Degree in Marketing, Business, Communications or related field

Job description

Plan, develop and execute marketing strategies to strengthen brand awareness.

Manage and monitor marketing campaigns including digital, trade marketing and in‑store promotions.

Conduct market research, competitor analysis and consumer insights for strategic planning.

Collaborate with Sales, Trade Marketing and Product teams to ensure cohesive brand activation.

Manage social media content, digital advertising and brand communication.

Coordinate product launches, events, roadshows and promotional activities.

Prepare marketing reports, campaign performance analysis and presentations for management.

Liaise with external partners, agencies, vendors and media.

Responsibilities

• Plan, develop and execute marketing strategies to strengthen brand awareness.
• Manage and monitor marketing campaigns including digital, trade marketing and in‑store promotions.
• Conduct market research, competitor analysis and consumer insights for strategic planning.
• Collaborate with Sales, Trade Marketing and Product teams to ensure cohesive brand activation.
• Manage social media content, digital advertising and brand communication.
• Coordinate product launches, events, roadshows and promotional activities.
• Prepare marketing reports, campaign performance analysis and presentations for management.
• Liaise with external partners, agencies, vendors and media.

Requirements

• Bachelor’s Degree in Marketing, Business, Communications or related field.
• Minimum 3–5 years experience in marketing, preferably FMCG.
• Experienced in digital marketing, branding and campaign management.
• Creative, resourceful, analytical and independent.
• Strong communication skills and ability to work cross‑functionally.
• Willing to travel when required.