Senior Marketing Executive

PlayPark Pte. Ltd; Puchong; On-site; MYR 150,000 - 200,000; Full time

Job summary

A dynamic gaming company in Malaysia is seeking a Marketing Executive to support marketing strategies and manage events. The ideal candidate will have a Bachelor's degree in a related field and 2 years of relevant experience in event planning and media management. Strong communication and organizational skills are essential. This role offers an exciting opportunity to work in a vibrant industry.

Qualifications

• 2 years of experience in event planning, PR, KOL management, or media buying.
• Strong understanding of public relations and influencer marketing.
• Exceptional organizational and time-management skills.
• Excellent communication skills for crafting marketing content.

Responsibilities

• Support the Assistant Marketing Manager in marketing strategy execution.
• Conduct market research and competitor analysis.
• Manage campaign budgets and monitor performance.
• Prepare monthly and quarterly reports for management.

Skills

Event planning

Public relations

Influencer marketing

Media management

Digital marketing

Education

Bachelor’s degree in Marketing, Communications, Event Management, or a related field

Tools

Microsoft Office Suite

Canva

Adobe Creative Suite

Job description

Key Responsibilities

• Support the Assistant Marketing Manager in the development and execution of marketing strategies aligned with business objectives.
• Execute integrated marketing campaigns across offline events, digital activations, partnerships, and sponsorships.
• Conduct market research and competitor analysis to inform and optimize marketing strategies.
• Plan, manage, and deliver offline/online events and community‑driven initiatives.
• Coordinate and handle administrative tasks related to event preparation, vendor management, and marketing logistics.
• Build and maintain partnerships with KOLs, sponsors, and media partners to maximize campaign effectiveness.
• Prepare detailed After Action Review (AAR) reports with insights, learnings, and recommendations for future improvements.
• Set up, execute, and optimize digital advertising campaigns (e.g., Meta Ads, Google Ads, influencer‑driven campaigns).
• Manage campaign budgets, monitor performance, and make data‑driven adjustments in real time.
• Oversee and participate in the production of marketing collateral (graphics, videos, copywriting), ensuring brand consistency.
• Conduct A/B testing on creatives and ad placements to identify the most effective formats.
• Track and analyze digital campaign metrics to deliver actionable insights and continuous improvement.
• Monitor and report on campaign performance, community engagement, and channel sales.
• Track marketing budgets, manage expenditures, and ensure cost efficiency.
• Prepare comprehensive monthly and quarterly reports for management, highlighting performance, key learnings, and recommendations.
• Provide guidance and mentorship to junior marketing team members to enhance overall team capabilities.
• Collaborate with internal stakeholders, including product and finance teams, to ensure campaign alignment.
• Take ownership of special projects and additional responsibilities as assigned by management.

Requirements

• Bachelor’s degree in Marketing, Communications, Event Management, or a related field.
• 2 years of experience in event planning, PR, KOL management, media buying, or OOH campaign execution, preferably in the gaming or tech industry.
• Strong understanding of public relations, media management, and influencer marketing.
• Proven experience in managing multiple projects and meeting tight deadlines.
• Proficiency in digital marketing tools, social media platforms, and event management software.
• Exceptional organizational and time‑management skills.
• Excellent written and verbal communication skills, with the ability to craft compelling PR and marketing content.
• Strong interpersonal skills, with the ability to build and maintain relationships with various stakeholders.
• Passion for the gaming industry and familiarity with gaming culture is a plus.
• Proficiency in Microsoft Office Suite and design tools such as Canva or Adobe Creative Suite is a bonus.