Senior Marketing Executive

SmartHire by SEEK; Petaling Jaya; On-site; MYR 72,000 - 108,000; Full time

Benefits offered by this job

Insurance coverage

Work-related expense claims

14 days annual leave

Job summary

AM Sales & Marketing is seeking a Senior Marketing Executive to drive end-to-end B2B marketing initiatives in the industrial sector. You will lead market research, product sourcing, and brand management while expanding distribution networks and generating sales leads.

The role requires 3–5 years in B2B marketing, strong English and Bahasa Malaysia communication, and a detail‑oriented, creative mindset for fast-paced execution.

Qualifications

• Diploma or Bachelor's Degree in Marketing, Business Administration, or an equivalent field.
• 3–5 years of B2B marketing experience in industrial, technical, or safety equipment sectors.
• Solid understanding of B2B marketing principles, campaign execution, and distribution networking.
• Strong communication, presentation, and interpersonal skills in English and Bahasa Malaysia.
• Detail-oriented and creative, with the ability to work independently in a fast-paced environment.
• Passion for industrial safety is a plus.

Responsibilities

• Lead identification and introduction of new products; develop pricing and assess market fit.
• Create marketing programmes to penetrate markets and generate quality leads for sales.
• Plan joint promotions with principals like 3M and Dynabrade; coordinate exhibitions and campaigns.
• Compile market trends, customer profiles, competitor analyses, and product catalog data.
• Prepare and manage budgets for sales, advertising and promotions.
• Expand dealer channels and public relations to broaden market reach.
• Deliver product training to internal teams and external partners.

Skills

Market research

B2B marketing

Campaign execution

Distribution networking

Communication skills

Education

Diploma or Bachelor’s degree in Marketing or Business Administration

Job description

Our client AM Sales & Marketing is seeking a Senior Marketing Executive to join their team!

Are you a strategic, creative marketing professional with a passion for B2B environments and a drive to make a real impact? This is a compelling opportunity to take ownership of end‑to‑end marketing initiatives - from product sourcing and brand management to distribution expansion and sales lead generation - all within a dynamic industrial sector. If you thrive in a fast‑paced setting and enjoy working with globally recognised brands, this role offers meaningful scope, cross‑functional collaboration, and genuine career growth.

What you'll be doing?

• Market Research & Product Sourcing: Lead the identification and introduction of new products into the market, including developing pricing strategies and evaluating product‑market relevancy to keep the business competitive.
• Sales Lead Generation & Strategy: Formulate and execute targeted marketing programmes focused on market penetration and segmentation, generating quality leads that support the sales team's success.
• Brand & Promotional Management: Drive brand credibility and image building by planning and coordinating joint promotions with key principals such as 3M and Dynabrade, as well as exhibitions and campaigns that empower salespeople and dealers.
• Market Intelligence & Data Management: Build and maintain comprehensive data on market trends, customer profiles by industry and application, competitor analysis, and product catalogue distribution to inform sound business decisions.
• Budgeting & Cost Control: Prepare and manage budgets across sales, advertising, and promotions, covering materials such as product catalogues, brochures, and exhibition setups including booth design, samples, and gifts.
• Distribution & Networking: Expand distribution networks, establish new dealer channels, and cultivate strong public relations with industry stakeholders to broaden market reach.
• Training & Development: Coordinate and deliver product training sessions for both internal teams and external partners, helping to build knowledge and confidence across the network.

Who are they looking for?

• Educational Background: A Diploma or Bachelor's Degree in Marketing, Business Administration, or an equivalent field provides a strong foundation for this role.
• Relevant Experience: A minimum of 3 to 5 years of B2B marketing experience is required, with preference for those who have worked within industrial, technical, or safety equipment sectors.
• B2B Marketing Expertise: A solid understanding of B2B marketing principles, campaign execution, and distribution networking is essential to excel in this position.
• Communication Skills: Strong communication, presentation, and interpersonal skills in both English and Bahasa Malaysia are important, as this role involves engagement with a diverse range of internal and external stakeholders across the industry.
• Attention to Detail & Creativity: A highly detail-oriented and creative approach, combined with the ability to work independently in a fast-paced environment, will set a candidate apart in this role.
• Passion for Industrial Safety: A genuine enthusiasm for industrial safety awareness is a distinct advantage, as is a curiosity for learning about business and the execution of effective marketing plans.

Why you should consider this opportunity?

Our client offers an attractive remuneration package and other benefits, such as:

• Insurance Coverage: Enjoy peace of mind with insurance coverage provided, supporting your health and wellbeing throughout your employment.
• Work-Related Claims: Eligible work expenses - including petrol, toll, meals, parking, and hotel stays - are claimable, ensuring you are well-supported when carrying out your responsibilities in the field.
• Annual Leave: Benefit from 14 days of annual leave per year, giving you the time to rest, recharge, and maintain a healthy work‑life balance.