SENIOR MARKETING EXECUTIVE

Secret Recipe Cakes & Cafe Sdn Bhd; Petaling Jaya; On-site; MYR 150,000 - 200,000; Full time

Job summary

A prominent lifestyle café chain in Malaysia seeks a Marketing Executive to guide junior team members and execute national marketing campaigns. Responsibilities include managing promotions, analyzing sales results, and supporting corporate initiatives. This role offers various perks including medical, dental, and allowances.

Benefits

Medical

Miscellaneous allowance

Dental

Parking

Birthday Gift

Wedding Gift

Compassionate Token

Responsibilities

• Guide junior team members in executing marketing campaigns.
• Execute national marketing campaigns and A & P Calendar.
• Manage and coordinate with outlets on promotions and programs.
• Prepare reports on the progress and results of campaigns.
• Assist in launching new sales promotions effectively.
• Track and analyze sales and promotions against objectives.
• Support corporate sales and business development initiatives.
• Initiate creative POSMs and display recommendations.
• Perform other duties as assigned.
• Ensure confidentiality of company matters.

Job description

Job Responsibilities

Guide junior team members to execute marketing campaign following brand and management directions, instilling excellence in their quality of work.

Execute national marketing campaigns and A & P Calendar including ATL and BTL programs.

Manage and coordinate with outlets operations closely on formulating sales support focused promotions and programs to cultivate upsell and cross sell of products and geographic centric Local Store Marketing (LSM) initiatives.

Assist in preparing detailed reports on the progress and results of marketing campaigns.

Assist in sales/promotion/briefing/ of new sales promotions/ campaign or product launches to the Operations Team and ensure effective and timely activities roll out and motivate participation from the outlets for promotions and campaigns results.

Actively follow through, track, monitor, and analyze all sales and promotions executions against sales objectives and evaluate ROI for marketing activities.

Provide assistance in supporting sales and marketing, corporate sales, business developments events and initiatives of the company.

Manage, monitor and initiate creative/ effective POSMs/ in-store promotional materials and recommendation of effective display ideas.

To perform any other duties as may be designed from time to time.

Ensure the confidentiality of all Company matters.

Company Overview

Secret Recipe, a lifestyle café chain has become a household name following its debut in Malaysia since 1997. Secret Recipe has successfully established its brand name in Malaysia, Singapore, Indonesia, Thailand, China and Philippines by virtue of its fine quality cakes, fusion food and distinctive service. In line with our rapid business expansion, we offer exciting opportunities for competent individuals to join our team.

Perks & Benefits

• Medical
• Miscellaneous allowance
• Dental
• Parking
• Birthday Gift, Wedding Gift, Compassionate Token