Senior Marketing Executive

VKN JEWELLERS & MD SDN BHD; Penang; On-site; MYR 60,000 - 90,000; Full time

Job summary

A leading jewellery retailer in Penang seeks an experienced Marketing Manager to develop and execute strategies to enhance brand visibility and drive sales. Candidates must have a minimum of 5 years experience in marketing, particularly in retail or luxury goods, coupled with strong skills in digital marketing and social media management. An ability to work independently and meet deadlines is required, along with proficiency in design tools such as Canva and Photoshop.

Qualifications

• Minimum 5 years of marketing experience, preferably in retail or luxury goods.
• Ability to plan and execute successful marketing campaigns.
• Strong command of English.

Responsibilities

• Develop and execute marketing strategies to increase brand visibility.
• Plan and manage marketing campaigns including social media.
• Analyse market trends to support marketing decisions.

Skills

Digital marketing

Social media management

Content creation

Data analysis

Communication skills

Tools

Canva

Photoshop

Video editing tools

Job description

Develop and execute marketing strategies to increase brand visibility and sales performance.

Plan and manage online and offline marketing campaigns, including social media, website content, digital ads, and in-store promotions.

Work closely with the sales team to create seasonal campaigns, festive promotions, and new product launch activities.

Analyse market trends, competitor activities, and customer insights to support marketing decisions.

Manage the company’s social media platforms (Facebook, Instagram, TikTok, etc.) and coordinate content creation.

Oversee marketing materials such as brochures, banners, display visuals, and digital content.

Build relationships with media, influencers, vendors, and business partners.

Track marketing performance and prepare monthly reports for management review.

Support brand development and maintain consistency of brand messaging across all touchpoints.

Requirements

• Minimum 5 years of marketing experience, preferably in retail, luxury goods, jewellers
• Strong knowledge of digital marketing, social media management, and content creation.
• Proven experience in planning and executing successful marketing campaigns.
• Creative mindset with strong communication and presentation skills.
• Ability to analyse data and trends to improve marketing strategies.
• Proficient in Canva, Photoshop, video editing, or other creative tools (added advantage).
• Able to work independently, take initiative, and meet deadlines.
• Strong command of English
• Must be willing to work in Penang and able to work on weekends or extended hours during festive seasons.