Senior Marketing Executive

Shining Continuum Symmetry Sdn Bhd (O'Briens); Kuala Lumpur; On-site; MYR 150,000 - 200,000; Full time

Job summary

A leading marketing firm in Kuala Lumpur is seeking a Marketing Executive to develop quarterly advertising plans and manage campaigns across digital and print media. The successful candidate will ideate promotions, allocate budgets, and analyze campaign performance. Experience in digital marketing and a creative mindset are essential for success in this role.

Qualifications

• Experience in developing advertising plans aligned with sales targets.
• Familiarity with various marketing channels including digital and print.
• Ability to analyze campaign performance and adjust strategies accordingly.

Responsibilities

• Develop quarterly advertising plans aligned with sales targets.
• Ideate and manage promotions across various platforms.
• Run and optimize paid campaigns on digital platforms.
• Coordinate with teams to ensure seamless rollout of promotions.

Skills

Digital marketing

A/B testing

Budget allocation

Campaign analysis

Promotion ideation

Partnership management

Tools

Google Ads

TikTok Ads

Food delivery apps

Job description

Develop quarterly advertising plans (Digital, OOH, Print) aligned with sales targets, seasonal trends, and brand campaigns (e.g., St. Patrick’s Day, Ramadan).

Ideate promotions: combo deals, limited‑time menus, loyalty programs, and partnership campaigns (e.g., "buy 1 free 1" with Grabfood).

Allocate budgets (MYR) across channels for maximum ROI.

Run and optimize paid campaigns on:

Google ads: capture "sandwich delivery near me" searches.

TikTok: create viral food‑centric ads.

Food delivery apps: boost visibility on Grabfood/Foodpanda.

A/B test creatives, audiences, and messaging (English + Bahasa Malaysia).

Plan OOH Ads (mall billboards, LRT displays) near high‑traffic outlets.

Negotiate print ads (local magazines, food guides).

Coordinate with café teams to ensure seamless rollout of promotions (POS materials, staff training).

Partner with delivery platforms for co‑funded campaigns.

Manage promo code tracking and redemptions.

Track KPIs: CAC (customer acquisition cost), RoAS (return on ads spent), sales lift, and redemption rates.

Analyze campaign performance weekly; pivot strategies based on data.

Report on competitor promotions and market trends.

• Which of the following statements best describes your right to work in Malaysia?
• Which of the following types of qualifications do you have?
• How many years' experience do you have as a marketing executive?
• Do you have experience in a sales role?
• How many years of digital marketing experience do you have?
• How many years' experience do you have in market research?