Senior Manager - Retail Media

MR D.I.Y Trading Sdn Bhd; Selangor; On-site; MYR 150,000 - 200,000; Full time

Job summary

A leading home improvement brand in Malaysia is seeking a skilled professional to lead the Retail Media Network. The successful candidate will drive media monetisation, oversee CRM strategies, and manage cross-functional teams. With a minimum of 10 years of experience in media or retail, you will play a significant role in shaping business strategies and driving revenue growth.

Qualifications

• Minimum 10 years’ experience in media, trade marketing or digital advertising in the retail industry.
• Strong leadership track record with experience building and managing cross‑functional teams.
• Proven success in revenue generation, media sales, or commercial partnerships.
• Deep understanding of the retail landscape and supplier engagement models.
• Strategic thinker with excellent stakeholder management skills.
• Experience in CRM strategy or customer data platforms is a strong advantage.

Responsibilities

• Set the vision and strategic goals for MR DIY’s Retail Media Network.
• Own and deliver annual revenue targets for the retail media business.
• Build strong relationships with top suppliers and brands.
• Work closely with internal teams to ensure successful media initiatives.
• Lead and mentor a high-performing retail media sales team.

Skills

Leadership

Media sales

Trade marketing

CRM strategy

Stakeholder management

Communication skills

Job description

At MR DIY, we're more than a global home improvement brand, we're a catalyst for ambitious talent ready to grow beyond borders. With over 5,000+ stores across 14 countries globally, we offer unmatched international exposure to those looking to build a meaningful, global career. From retail operations and merchandising to strategy, tech, and supply chain, your work here shapes how millions of customers shop every day.

The incumbent will lead the development, growth, and execution of our Retail Media Network division. This role will be pivotal in shaping the retail media strategy, driving revenue through media monetisation, and integrating supplier marketing efforts across MR DIY’s expansive retail footprint. The leader will also spearhead the CRM initiative, setting strategic direction and aligning cross‑functional teams to enhance data‑driven marketing capabilities and customer engagement.

Key Responsibilities

Strategic Leadership

• Set the vision, roadmap, and strategic goals for MR DIY’s Retail Media Network.
• Define and drive the CRM strategy, ensuring alignment with broader business objectives.

Revenue Ownership

• Own and deliver annual revenue targets and key performance metrics for the retail media business.
• Develop and implement monetisation strategies through media sales and CRM activations.

Partnership & Commercial Development

• Build strong relationships with top suppliers and brands.
• Negotiate and manage strategic advertising packages and sponsorships.

Cross‑Functional Collaboration

• Work closely with internal teams including Marketing, Procurement, Retail Management, Purchasing Analytics, etc.
• Ensure seamless integration of media initiatives with commercial plans and operational execution.

Team Leadership

• Lead, mentor, and scale a high‑performing retail media sales and operations team.
• Foster a results‑oriented and collaborative team culture.

Required Qualification & Experience

• Minimum 10 years’ experience in media, trade marketing or digital advertising, in the retail industry.
• Strong leadership track record, with experience building and managing cross‑functional teams.
• Proven success in revenue generation, media sales, or commercial partnerships.
• Deep understanding of the retail landscape and supplier engagement models.
• Strategic thinker with excellent stakeholder management and communication skills.
• Experience in CRM strategy, customer data platforms, or targeted media planning is a strong advantage.