Senior Manager - Retail Media

MR.DIY; Selangor; On-site; MYR 150,000 - 200,000; Full time

Job summary

A leading retail home improvement brand in Malaysia seeks an experienced individual to lead their Retail Media Network. This strategic role involves setting the vision and goals, achieving revenue targets, and fostering partnerships with suppliers. The ideal candidate will have over 10 years of experience in media or trade marketing within the retail sector, along with proven leadership and success in revenue generation. Join a dynamic team that shapes shopping experiences for millions across the globe.

Qualifications

• Minimum 10 years’ experience in media, trade marketing, or digital advertising in the retail industry.
• Strong leadership track record and experience in managing cross-functional teams.
• Proven success in revenue generation and media sales.

Responsibilities

• Set the vision and goals for MR.DIY’s Retail Media Network.
• Own and deliver annual revenue targets for the retail media business.
• Build relationships with suppliers and manage advertising packages.

Skills

Media, trade marketing or digital advertising

Leadership

Revenue generation

Stakeholder management

CRM strategy

Job description

At MR DIY, we're more than a global home improvement brand, we're a catalyst for ambitious talent ready to grow beyond borders. With over 5,000+ stores across 14 countries globally, we offer unmatched international exposure to those looking to build a meaningful, global career. From retail operations and merchandising to strategy, tech, and supply chain. Your work here shapes how millions of customers shop every day.

Key Responsibilities

• Strategic Leadership Set the vision, roadmap, and strategic goals for MR.DIY’s Retail Media Network. Define and drive the CRM strategy, ensuring alignment with broader business objectives.
• Revenue Ownership Own and deliver annual revenue targets and key performance metrics for the retail media business. Develop and implement monetisation strategies through media sales and CRM activations.
• Partnership & Commercial Development Build strong relationships with top suppliers and brands. Negotiate and manage strategic advertising packages and sponsorships.
• Cross-Functional Collaboration Work closely with internal teams including Marketing, Procurement, Retail Management, Purchasing Analytics, etc. Ensure seamless integration of media initiatives with commercial plans and operational execution.
• Team Leadership Lead, mentor, and scale a high-performing retail media sales and operations team. Foster a results-oriented and collaborative team culture.

Required Qualification & Experience

• Minimum 10 years’ experience in media, trade marketing or digital advertising, in the retail industry.
• Strong leadership track record, with experience building and managing cross-functional teams.
• Proven success in revenue generation, media sales, or commercial partnerships.
• Deep understanding of the retail landscape and supplier engagement models.
• Strategic thinker with excellent stakeholder management and communication skills.
• Experience in CRM strategy, customer data platforms, or targeted media planning is a strong advantage.