Senior Manager, Network Development (Event)

BE INTERNATIONAL MARKETING SDN. BHD.; Kuala Lumpur; On-site; MYR 100,000 - 120,000; Full time

Job summary

A leading marketing firm in Malaysia is seeking a Senior Manager, Network Development to drive agent recruitment and development strategies. This role involves overseeing events and performance tracking within a dynamic environment. Successful candidates will have at least 5 years of sales leadership experience, proficiency in multiple languages, and strong analytical skills. The position is based in Bukit Jalil, Kuala Lumpur.

Qualifications

• Minimum of 5 years of experience in a sales leadership role.
• Proficient in verbal and written Bahasa Melayu, English, and Mandarin.
• Experience in event and incentive trip management.

Responsibilities

• Develop and implement strategies to recruit and retain top-performing agents.
• Prepare regular performance reports for stakeholders.
• Organise impactful events and campaigns.

Skills

Sales leadership

Analytical skills

Communication skills

Event management

Recruitment strategy

Education

Degree in Marketing, Business, Advertising, or Media

Tools

Data analytics tools

Job description

Senior Manager, Network Development (Event)

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This role is a key leadership role responsible for driving the growth, engagement, and long‑term success of the agent network within a dynamic and fast‑paced environment. This individual plays a critical role in shaping and executing strategies that support agent recruitment and retention.

In addition to leading the overall network development strategy, this role oversees the Events & Functions, Network Support, and Incentive Trip teams.

This position requires a strategic thinker, a people‑centric leader, and an execution‑oriented professional who is passionate about empowering a high‑performing network and creating impactful, memorable experiences that drive loyalty and performance.

The role required to execute the below tasks and initiative:

• Network Development & Agent Recruitment Strategy
  • Develop and implement comprehensive strategies to recruit, onboard, and retain top‑performing agents across multiple levels.
  • Analyse market trends and competitor strategies to continually refine recruitment messaging, tools, and campaigns.
  • Collaborate with marketing and other departments to ensure alignment between brand messaging, agent engagement, and recruitment materials.
  • Utilise data and analytics to track the effectiveness of recruitment efforts and continuously improve processes.
  • Lead, inspire, and develop a high‑performing team across event planning, incentive trip coordination, and recruitment strategy.
  • Organise and execute impactful events, e.g., sales rallies, incentive trips, training events.
  • Work closely with cross‑country teams and coordinate resources to ensure successful event and campaign execution at targeted countries.
• Performance Tracking & Reporting
  • Prepare regular performance reports and presentations on the achievement of leaders, agents and overall network development.
  • Analyse key metrics, including recruitment progress, retention rates, agent performance, and event success, to provide insights and actionable recommendations.
  • Present performance reports to senior management and stakeholders, ensuring transparency and alignment with organizational goals.
  • Utilise data analytics tools to track and measure the ROI of events, incentive programs, and recruitment efforts.
  • Provide actionable insights based on performance data to inform decision‑making and optimise future strategies.

To be successful in this role, we are expecting the below:

• Possess at least a Degree in Marketing, Business, Advertising, Media, or equivalent.
• Proficient in verbal and written Bahasa Melayu, English, and Mandarin.
• Minimum of 5 years of experience in a sales leadership role, preferably in the MLM industry or direct sales environment.
• Experience in event and incentive trip management.
• Strong analytical skills with proficiency in analytics tools and the ability to interpret sales data, identify trends, and generate actionable insights.
• Strategic thinker with the ability to develop and implement innovative recruitment strategies that drive revenue growth and achieve business objectives.
• Excellent communication and presentation skills, with the ability to effectively convey complex information to diverse audiences, including senior management.
• Work location: Bukit Jalil (Nearby Pavilion Bukit Jalil).