Senior Manager/Manager, Product Marketing (Consumer Electronics)

Samsung Electronics (M) Sdn Bhd; Kuala Lumpur; On-site; MYR 150,000 - 200,000; Full time

Job summary

A leading consumer electronics company in Kuala Lumpur is seeking a Senior Manager/Manager for Product Marketing. The ideal candidate will have over 8 years of experience in product marketing, particularly in consumer electronics, and will be responsible for developing marketing strategies, managing product launches, and analyzing market trends. Excellent communication skills and strong business acumen are required for this dynamic role.

Qualifications

• At least 8 years of experience in product marketing, ideally within consumer electronics.
• Proven track record in managing product lifecycles and market launches.
• Proficient in developing marketing strategies and analyzing market trends.

Responsibilities

• Develop and implement marketing strategies for DA products.
• Conduct market research and competitive analysis.
• Manage end-to-end product lifecycle and coordinate product launches.

Skills

Analytical thinking

Communication skills

Presentation skills

Market analysis

Project management

Education

Bachelor’s degree in Marketing, Business, or related field

Job description

Senior Manager/Manager, Product Marketing (Consumer Electronics)

Position Summary

The DA Product Marketing Manager plays a critical role in managing the product lifecycle, launching new products, analysing market trends, and driving consumer engagement. They work closely with sales, R&D, supply chain, and retail marketing teams to ensure products meet market demands and business objectives.

Responsibilities

• Develop and implement marketing strategies for DA products to achieve business targets.
• Conduct market research and competitive analysis to identify trends, customer preferences, and opportunities.
• Define product positioning, pricing, and value propositions.
• Manage end‑to‑end product lifecycle, from supply and demand planning to Go‑to‑Market execution.
• Introduce new products, coordinate transitions and end‑of‑life strategies.
• Coordinate with R&D and supply chain to ensure optimal product availability.
• Monitor performance and recommend improvements based on market feedback.
• Plan and execute product launches, including messaging, promotion, and retail activation.
• Develop sales and marketing materials for internal and external stakeholders.
• Work with media and advertising teams to create campaigns that drive awareness and demand.
• Collaborate with sales to develop strategies that drive sell‑in and sell‑out.
• Provide product training and key selling points to sales teams and retail partners.
• Analyze sales data to identify gaps and improvement areas.
• Develop and manage digital marketing, influencer collaborations, and consumer promotions.
• Drive consumer education on product benefits through social media, events, and PR initiatives.
• Ensure brand consistency across all marketing touchpoints.
• Work closely with HQ, RHQ, and cross‑functional teams to align product and marketing strategies.
• Manage relationships with retail partners, distributors, and agencies.
• Ensure compliance with global and local marketing guidelines.

Skills and Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• At least 8 years of experience in product marketing, preferably in home appliances, consumer electronics, or FMCG industry.
• Strong business acumen with analytical and strategic thinking.
• Excellent communication and presentation skills.
• Ability to work in a fast‑paced environment and manage multiple projects.
• Proficiency in market analysis, sales data interpretation, and marketing strategy development.