Senior Manager / Manager, Mall Marketing (BP Relations, Admin & Advertising)

AEON Co. (M) Bhd.; Kuala Lumpur; On-site; MYR 200,000 - 250,000; Full time

Job summary

A leading retail company in Malaysia is seeking a Senior Manager / Manager for Mall Marketing. In this role, you will be responsible for strategizing and executing marketing initiatives to enhance mall branding and drive customer engagement. The ideal candidate will have extensive experience in marketing, particularly in retail environments, and strong skills in campaign management and tenant relations. This position requires flexibility and a proactive attitude towards business needs.

Qualifications

• 8-12 years of experience for Senior Manager, 5-8 years for Manager.
• Strong experience in retail marketing or consumer-facing industries.
• Excellent interpersonal, negotiation, and presentation skills.

Responsibilities

• Develop and implement marketing campaigns to promote the mall.
• Plan promotional activities and events to increase customer traffic.
• Manage marketing budget effectively.
• Establish strong relationships with tenants and partners.

Skills

Campaign management

Event planning

Branding

Tenant relations

Stakeholder communication

Analytical skills

Presentation skills

Education

Bachelor’s Degree in Marketing, Business Administration, or related field

Job description

Senior Manager / Manager, Mall Marketing (BP Relations, Admin & Advertising)

Add expected salary to your profile for insights

This role is responsible for strategizing, developing, and executing effective marketing and promotional initiatives that enhance mall branding, increase footfall, strengthen tenant and business partner relationships, and support revenue growth. The position oversees marketing planning, advertising, promotional activities, events, and mall occupancy for promotional spaces, ensuring brand consistency and optimal customer engagement.

Job Responsibilities:

Develop and implement comprehensive marketing campaigns to promote the mall and its tenants.

Plan and oversee promotional activities, events, festive campaigns, and seasonal programs to increase customer traffic and tenant sales.

Business Partner & Tenant Relations

Establish and maintain strong working relationships with tenants, business partners, vendors, and event organizers.

Act as the main liaison for communication and marketing collaborations with tenants and partners to support mutual business growth.

Branding & Advertising

Ensure brand consistency across all marketing channels, including digital platforms, offline advertising, and in-mall promotional materials.

Oversee media placements, advertising periods, and promotional content to enhance mall visibility.

Budget & Cost Management

Manage the marketing and promotional budget effectively to ensure efficient spending and high return on investments.

Monitor, negotiate, and review vendor and agency contracts when required.

Analyze customer behavior trends, tenant sales data, and marketing performance to develop strategic recommendations.

Conduct periodic reviews of mall promotional performance and propose improvement initiatives.

Mall Centre Court & Promotional Space Management

Oversee mall centre court planning, layout, tenancy allocation, and occupancy to maximize revenue.

Build partner interest and engagement to ensure full utilization of promotional areas.

Stakeholder Engagement & Collaboration

Work closely with the Mall Operations, Leasing, Facilities, and Finance teams to align marketing objectives with overall mall strategies.

Additional Duties

Perform other responsibilities as required by Management to support mall operations and organizational goals.

Demonstrate flexibility, adaptability, and a proactive approach to changing business needs.

Job Requirements

Bachelor’s Degree in Marketing, Business Administration, Mass Communication, or related field.

Minimum:

Senior Manager: 8–12 years of experience in marketing, preferably in retail malls or consumer-facing industries.

Manager: 5–8 years of related marketing experience.

Strong experience in campaign management, event planning, branding, tenant relations, and stakeholder communication.

Excellent interpersonal, negotiation, and presentation skills.

Ability to work in a fast-paced and dynamic environment.

Strong analytical and problem-solving abilities.

The candidate must be able to work in AEON Headquarters office at AEON Taman Maluri, Cheras.

Unlock job insights

Salary match Number of applicants Skills match

Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• How much notice are you required to give your current employer?

Retail & Consumer Products More than 10,000 employees

Committed to Customer Satisfaction

AEON Malaysia is a leading retail company offering a wide variety of products and services. Our stores provide groceries, home goods like electronics, furniture, and bedding, as well as fashion items. We also offer services such as credit and loyalty programs, financial services, and online shopping.

With over 30 locations across Malaysia, AEON is dedicated to ensuring customer happiness and satisfaction. We focus on creating a friendly and welcoming shopping environment, supported by knowledgeable staff who are ready to assist with any needs.

As a pioneer in the Malaysian retail industry, AEON plays a significant role in shaping shopping experiences

Committed to Customer Satisfaction

AEON Malaysia is a leading retail company offering a wide variety of products and services. Our stores provide groceries, home goods like electronics, furniture, and bedding, as well as fashion items. We also offer services such as credit and loyalty programs, financial services, and online shopping.

With over 30 locations across Malaysia, AEON is dedicated to ensuring customer happiness and satisfaction. We focus on creating a friendly and welcoming shopping environment, supported by knowledgeable staff who are ready to assist with any needs.

As a pioneer in the Malaysian retail industry, AEON plays a significant role in shaping shopping experiences

To help fast track investigation, please include here any other relevant details that prompted you to report this job ad as fraudulent / misleading / discriminatory / salary below minimum wage.

Researching careers? Find all the information and tips you need on career advice.